Kids
Nickelodeon gets set for May action
Even as the Disney threat continues to loom large on the horizon, children’s channel Nickelodeon is finally making a serious play for the viewer’s attention.
After nearly 18 months of being around, Nick is seeing better carriage in Mumbai, at least. Says Sanjeev Hiremath, vice-president, network development, South Asia, licensing and merchandising, MTV India, “This kind of favourable positioning by the cable fraternity is being achieved without resorting to paying carriage fees.” Hiremath claims the channel’s reach touched 9.8 million by March and would reach 11 million this month.
Beginning this month, Nick is also going all out with some serious promotional activity in the form of movie screenings, direct contact campaigns aimed at kids, banners in various localities and contests. The channel is also trying to shed the myth that it is trying to woo viewers away from chief rival Cartoon Network. Hiremath says it would be wrong to assume that Nick’s growth depended solely on how much it could grab from Cartoon Network’s viewer base. Nick’s target audience is eight to 14-year-olds while Cartoon Network’s audience was mainly kids who were eight and under, he maintains.
Nick may well have its work cut out, considering that Pentamedia promoted Splash, another kids’ channel, is also aggressively trying to expand its presence. Splash’s current target is to fan out with telecasts to 23 of what are normally classified as the TRP metros and cities. This will comprise places like Mumbai, Delhi, Kolkata, Bangalore, Hyderabad, Ahmedabad, Chandigarh, Pune, Goa and towns of Punjab among others.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
