Kids
Nickelodeon get Visionik to make toons interactive
MUMBAI: Nickelodeon launches second offering of Visionik on board to bring interactive TV games to their audience within the UK over the Sky digital platform.
Encouraging the interactivity, the games will run behind the Nickelodeon, Nicktoons and Nick Jr channels and will be accessible by pressing the red button on the remote control, says a company release. A leading developer of interactive TV services, Visionik has designed eight games, which can be viewed either as an overlay to a broadcast or with a quarter screen video.
The ‘play for free’ games are designed so that viewers can play the game and see the show at the same time. While first game, Bug Blaster launched on Nickelodeon on 29 September, second game aimed at pre-school children, Blues Clues was launched on 1 December by the NDS arm.
The Nickelodeon games are designed, developed and integrated on NDS’s Value@TVTm head-end technology base. According to the release, iTV games are one of the best ways to attract and retain viewing audiences.
Based on characters in popular TV shows, the Nick Jr games challenges the youngsters to match colors, shapes and sounds to existing images in puzzle type games. Besides, the Nickelodeon and Nicktoons channels offer arcade type games for older children. All of the games can be paused at any time to return to full screen broadcast and easily resumed at the push of a button.
“It’s exciting to be working with Nickelodeon and to be introducing a new viewing concept to the games marketplace. The new concept gives viewers the opportunity to keep watching their favorite channel and play a game at the same time. For the broadcaster this solution means that viewers remain with the channel which enhances broadcaster ratings and in turn contributes to increased advertising sales.” says Visionik commercial director games Peter Schroder.
According to Nickelodeon head of business development David Jenkins, “The Bugblaster game is a great piece of technology. Firstly, it’s free and so gives real added value to Nickelodeon’s offering. It will also encourage kids to stick with the channel through programmes and adverts so giving our commercial offering a ‘stickier’ proposition than that of our competitors.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
