Kids
Nickelodeon bags six Emmy nominations
Children’s channel Nickelodeon may suffer from a lack of visibility in India but abroad its shows are growing in popularity. More proof of this is provided in the fact that the network has snagged six daytime Emmy nominations for shows like Blues Clues and Little Bill.
The 29th edition of the Daytime Emmy Awards will be held at New York’s famous Madison Square Garden on 17 May. The awards given out by the National Academy of Television Arts and Sciences, will be broadcast on CBS.
One of the nominations for Nickelodeon’s Blues Clues was in the Pre- School Children’s Series category. It goes up against PBS’ Sesame Street. Little Bill has been nominated in the special class animated programme category.
In the Children’s Series category, the Disney Channel, expected to launch in India soon, pops up with Even Stevens. Competition includes PBS’ Reading Rainbow, Between the Lions and Zoom.
ABC’s programme All My Children led the scorecard with 21 nominations. CBS took 55 nominations, while ABC and PBS had 49 each. The Showtime cable network and NBC got 17 and 11 nominations respectively. Syndicated programming combined for 38 nominations.
In the lead actress category Susan Flannery has been nominated for ‘The Bold and the Beautiful’ which continues to air on Star World. Her competition includes Susan Lucci and Finola Hughes for All My Children, Colleen Zenk Pinter and Martha Byrne for As the World Turns.
Lead Actor sees Jack Scalia and Vincent Irizarry for All My Children along with Robert Newman for Guiding Light the longest running soap on the tube.
For Best Talk Show the nominees are The Rosie O’Donnell Show, Live with Regis and Kelly, The View and The Montel Williams Show.
The Game Show category sees Hollywood Squares which used to air on Star World going up against Jeopardy!, The Price Is Right and Win Ben Stein’s Money.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
