Kids
Nickelodeon announces its 11th animated IP ‘Chikoo Aur Bunty’
Mumbai: Kids’ entertainment franchise Nickelodeon has announced the launch of its 11th animated IP “Chikoo Aur Bunty,” which is based on the inseparable relationship between siblings.
Powered by Phillips, in association with Pediasure and Flipkart shopsy, “Chikoo Aur Bunty” will bring alive the epic sibling banter and the tug of war between them that happens in every family using tongue-in-cheek comedy starting 18 October from Monday to Friday at 10 a.m on Nickelodeon, said the statement.
“Nickelodeon has always stayed ahead of the curve by introducing kids to characters that are loved and adored. We have consistently catered to our young viewers’ evolving preferences with innovative entertainment, immersive storytelling and enhanced engagement experiences,” said Viacom18 head – Hindi mass entertainment and kids TV network Nina Elavia Jaipuria. “Continuing to lead the dynamic kids’ space is a testimony of our thought-through business and content strategies. With the launch of ‘Chikoo Aur Bunty,’ we will add further width and depth to our portfolio of Made in India IPs and provide impetus to our mission of entertaining kids and creating an evolved kids ecosystem.”
Set in a middle-class home, “Chikoo Aur Bunty” is the story of two brothers who live with their parents and a playful and intelligent dog Barfi. The 11-minute episodic series will feature the sportive rivalry between the two brothers competing for affection and goodies, even as they devise means to avoid being reprimanded by their parents for all their mischief at home. The lyrics for the show’s music video are written by Gulzaar.
The launch of “Chikoo Aur Bunty” will be accompanied by a multi-screen and multi-touchpoint marketing plan to draw equal attention from brands as well as kids. The sibling duo will capture kids’ imagination across the entire franchise through creative promos across platforms on GEC’s, music, movies and regional TV channels, through interaction on popular OTT apps as well as with curated content on short-form content apps, the channel said.
Driving interactivity will be a Sibling Squad of popular influencers from across India with dance challenges, a virtual watch party, and fun games and interactions. In addition, customised “Chikoo Aur Bunty” digital games, AI filters on social media, GIFs and stickers and other exciting activities on all social media platforms will engage the youngsters, it added.
“At Nickelodeon, our journey with local content kicked off almost a decade ago. The success of our past IPs reinforces our commitment and drive to serve our young audience with content that continues to raise the bar,” added Viacom18 head – creative content and research for kids TV network Anu Sikka. “The launch of our new IP ‘Chikoo aur Bunty’ will showcase a realistic representation of the relationship between two siblings who compete for the smallest of things but love each other equally. We look forward to enthralling kids with this unique concept of sibling rivalry and unlimited dose of comedy.”
Nickelodeon has also partnered with Belgian Waffles, Smoking Joe’s and New York Burrito Company for the IP launch wherein these outlets will allow users to order specially curated “Chikoo Aur Bunty” offerings such as Chikoo and Bunty combo pack, Chikoo Bunty Pizza combo, and Chikoo and Bunty meal.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
