Kids
Nickelodeon and UDE to produce new ‘Avatar’ trading card game
MUMBAI: Nickelodeon’s latest hit animated series, Avatar: The Last Airbender will be makes its trading card game debut this month. Upper Deck Entertainment (UDE) in association with Nickelodeon plans to create and distribute a new trading card game (TCG) based on the cartoon series.
The trading card game will be the first collectible card game to use UDE’s new QuickStrike game engine, which features lightning-fast one-on-one card combat moves, and will be compatible with future releases on the QuickStrike system. The new Avatar Trading Card Game will be available at participating stores across North America in February.
“We are thrilled to introduce Avatar fans to the exciting world of trading card games. Through easy-to-learn game mechanics, lightning-fast game play, and brand new card technologies, fans will have the chance to get the ultimate Avatar Trading Card Game experience,” said Upper Deck Entertainment brand and new product development director Cory Jones.
“Avatar has emerged as one of the most popular new shows for kids today with a deeply loyal and growing fan base that has been clamoring for Avatar merchandise ever since the show debuted. Avatar translates perfectly into trading cards because of its rich story and diverse collection of characters. The trading card game from Upper Deck will create a whole new level of excitement with a product that’s both fun to play and collect,” said Nickelodeon and Viacom Consumer Products senior director (toys) Joan Grasso.
Combining the world of Waterbenders, Earthbenders, Firebenders, and Airbenders, the Avatar Trading Card Game centers on the adventures of Aang — a reluctant hero who must lead the fight against the evil Fire Nation to restore balance in his war-torn world. Avatar fans can execute all the signature bending moves of Aang and the entire cast with UDE’s new foil Zenemental cards, and slide-open Chamber Cards, which allows players to reveal hidden moves, and simulate all the action seen on the hit television series.
The launch of the Avatar Trading Card Game will include Master of Elements Starter Sets, which features two 30-card decks, two Chamber Cards, one rulebook, and two game mats, packaged in the new UDECK plastic storage case. UDE will also release Master of Elements Booster Packs, which includes nine cards and one Chamber Card per pack.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
