Kids
Nick US touches a ratings high in May
MUMBAI: US kids broadcaster Nickelodeon has managed its best peformance for last month since 2002.
It managed a 3.8 rating and got 1.2 million viewers among the 2-11 age bracket. This marks a rise of seven per cent in rating and an eight per cent growth in impressions above May 2005.
Nick adds that it dominated among kid-targeted networks among the core 2-11 demo, besting Disney (2.3 kid 2-11 rating/742,000 viewers) by 65 per cent and Cartoon (1.9 kid 2-11 rating/628,000 viewers) by 97 per cent within Nick Total Day.
Online Nick.com recorded its second most visited month ever to the site, logging nearly 14.5 million monthly unique visitors in May. This marked an increase of 86 per cent compared to May 2005 and a nine per cent rise from April 2006. TurboNick, Nickelodeon’s broadband video service on Nick.com, had its best month ever with over 21 million video streams, beating the previous highest month, March by 23 per cent.
The number one stream for the month was vignettes for The Fairly Odd Parents’ special Fairy Idol, which captured nearly 2 million streams. In addition, the Fairly Idol – Fast Fame! game was the number one game on Nick.com with over 5.1 game plays, contributing to the nearly 77 million total game plays on Nick.com in May.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
