Kids
Nick US to continue causing pranks with Hi Jinks
MUMBAI: US media conglomerate Viacom has announced that its channel Nick at Nite’s hidden-camera series, Hi-Jinks, returns for more laughs and pranks for kids of all ages on 11 July.
Each week features a celebrity prank segment in which famous faces use their talents to dupe unsuspecting targets, from ages 7 to 27, no one is safe. Actors Ted McGinley Hope & Faith, John Schneider Smallville, Alfonso Ribeiro Fresh Prince of Bel Air, Corbin Bernsen L.A. Law and Bo Bice American Idol are among the celebrities who have conspired with parents to prank kids.
Each half an hour episode features several pranks taking place everywhere from homes, malls and even schools across the country. Grammy Award-winner Patti Labelle, Academy Award-winner Susan Sarandon, boxing champ Evander Holyfield, NBA All-Star Chris Webber and The View’s Meredith Vieira were among the celebrities who conspired with parents to prank kids in past episodes.
In the first episode, viewers will find out what breaks loose when John Schneider tries a hazardous stunt, Dukes-style. Also featured are pranks involving an overzealous crossing guard, an ice cream machine that goes haywire, a Panda bear that steals candy and a messy experience at a salad bar.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
