Kids
Nick US goes mobile through Verizon tie up
MUMBAI: Kids entertainment brand Nickelodeon in the US is seeking to leverage the mobile platform.
It has announced the launch of Nick Mobile through a deal with Verizon Wireless.
The deal brings Nickelodeon video content to Verizon Wireless’ V Cast wireless phones. Music videos from Nick Jr. favourites Dora the Explorer, Blue’s Clues, The Backyardigans and LazyTown will be the first available content on Nick Mobile, with Nickelodeon television programming scheduled to roll out later this year.
Eight Nick Jr. Videos which are one to three minutes long, are available at launch on Verizon Wireless’ V Cast wireless broadband multimedia service. Nickelodeon plans to release three new Nick Jr. videos each week.
Nickelodeon Online senior VP and GM Mike Skagerlind says, “Nickelodeon is everywhere kids are, which includes cell phones. The relationship with Verizon Wireless allows us to offer content through its V Cast service, providing a new way for our audience to watch their favorite characters, and further extending the Nick and Nick Jr. experience for kids beyond the home. It gives parents another way to engage and play with their kids when they are on-the-go.”
V Cast from Verizon Wireless claims to be the first wireless broadband consumer service in the US. It allows customers to view crystal clear short content on demand and videos because it runs on Verizon Wireless’ Evolution-Data Optimized (EV-DO) network – the only widely available wide-area wireless broadband network in the US.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
