Kids
Nick to launch in Germany in September
MUMBAI: MTV Networks Europe (MTVNE) has announced that it will launch kids’ channel and web site Nickelodeon in Germany on 12 September 2005. This will be part of the company’s commitment to providing high quality, complementary programming on its four channels in the market.
A new cross-brand advertising sales house, Viacom Brand Solutions, has been created to market the portfolio of the channels. Additional investments will include the launch of new programming on both Viva and MTV in Germany.
MTV Networks Europe CEO Somon Guild says, “We are committed to offering a broad range of programming to German audiences through diverse, complementary channels. The launch of Nickelodeon as a dedicated channel created specifically for German kids is a significant development in the overall expansion of the brand across Europe. By launching Viacom Brand Solutions, we will offer clients unparalleled flexibility through customised, multi-platform sponsorship opportunities targeting kid, youth and adult audiences in Germany.”
Nickelodeon will be a locally managed and programmed channel and Web site seen in 28.6 million German households. It will feature animated series such as the global phenomenon, SpongeBob SquarePants, Danny Phantom, Avatar and Jimmy Neutron, as well as the Emmy nominated preschool series, Dora the Explorer and Blue’s Clues. Live-action series will include Drake and Josh and Unfabulous, starring Julia Roberts’ niece Emma Roberts. In the
evening Nickelodeon will switch to series for a 14+ demo.
Local productions and acquisitions will be announced shortly. Nickelodeon will replace the music channel MTV2 Pop in the market, broadcasting alongside MTVNE’s other German channel offerings that include VIVA, VIVA PLUS and MTV. The newly launched Viacom Brand Solutions sales house will market MTVNE’s new German channel family.
A one-stop shop, Viacom Brand Solutions (VBS) will plan and develop creative, as well as deliver airtime, sponsorships, promotions, events and digital media opportunities for clients. With successful launches in the UK, Ireland and Spain, VBS will work with German agencies and clients to deliver results driven solutions based around its kid and youth entertainment brands.
Viva and MTV’s complementary positioning will provide German youth audiences with greater music and programming diversity. Viva will address viewers with mostly German artists, chart-oriented pop music and a quirky programming schedule. MTV will skew towards edgier programming mixed with international and trend setting music play lists. 17 new VIVA and MTV shows will premiere over the coming months. New MTV shows include Pimp My Bicycle (a local take on the international hit Pimp My Ride). New Viva shows include Shibuya (a karaoke challenge), Liebe, Sex & Videos (a music and talk show offering advice on relationships) and Mein Block (a real life soap about family, friends and hip-hop).
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
