Kids
Nick takes over the skies with Singapore Airlines
MUMBAI: This month and next month kids broadcaster Nickelodeon’s Rugrats toddlers and the party animals from Barnyard will be taking to the skies with junior flyers and Singapore Airlines.
One of the Barnyard characters or Rugrats babies will be accompanying Singapore Airlines’ junior flyers when they embark on their journey. All travellers under 12 will receive a fun pack filled with books and activities that will keep them preoccupied on their flight.
In addition to this, movies such as Barnyard: The Original Party Animals and Rugrats in Paris, as well as the Rugrats cartoon series will be featured on the Singapore Airlines award-winning in-flight entertainment system, KrisWorld.
Singapore Airlines VP in-flight services Betty Wong says, “We are delighted to present this triple dose of Barnyard and Rugrats premiums, and the cartoon series and movies to entertain our young travellers,” said the . “We want our young flyers to have fun and be entertained on all our flights.
“We will continue to feature new cartoon characters on all flights in addition to the all-time favourite SpongeBob SquarePants premiums that we introduced last year.”
KrisWorld has a range of entertainment options for the youngsters with not just popular TV programmes and cartoons, but also the latest children’s CDs and soundtracks, and a large menu of games including Pokemon, Super Mario Bros Deluxe, Winnie the Pooh, Lion King Paddle Bash, Tic Tack Toe, in-flight Tetris and much much more.
This alliance is a reflection of both companies’ commitment to the children’s’ needs when flying and travelling. Nickelodeon & Viacom Consumer Products Asia senior VP Indrea Suharjono says, “Our renewed alliance with Singapore Airlines’ in-flight programme marks an important step in strengthening our relationship with kids all over the world, living up to Nickelodeon’s philosophy of putting kids first in everything that we do.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
