Nick speaks the national language to build brand

MUMBAI: If a foreign kids’ channel is struggling to find its feet, it may not be a bad idea to try and forge a connection by speaking in a language that the majority understand.
 
 
Nickelodeon has done just that. From yesterday, the channel has started providing a dual feed in English and Hindi. The channel claims to have 11.34 million homes within its reach. Now kids not fluent in English can watch Rugrats, Keena n And Kel without struggling to comprehend the goings on, many of which are very American in sensibility.

An official release informs that the Hindi audio feed airs everyday from 8-10 am. In the evening, the feed is from 5-7 pm on weekdays. On weekends, the feed is in the afternoon from 2-4 pm.

Nick, no longer in the Zee Turner bouqet as of Sunday, is now available on PAS 10.