Kids
Nick & Sonic adds four new local language feeds
MUMBAI: Nickelodeon the category leader that has remained the undisputed No. 1 over 6 years has added yet another feather in its cap. Nick and Sonic, are now present in 8 languages- Hindi, Gujarati, Bengali, Marathi, Malayalam, Tamil, Telugu and Kannada. This step fortifies Nickelodeon’s category leadership, making Nick and Sonic the only two channels that are available in 8 languages making them the most inclusive kids television channels, entertaining kids across the country- be it north, south, east or west.
Enhancing the engagement and viewing experience, all the kids’ favorite shows such as Motu Patlu, Ninja Hattori, Rudra, Golmaal Jr, Shiva amongst many are now available to them in their preferred language.
The language feeds will provide linguistic simplifications, drive a deeper connect and give viewers and advertisers an opportunity to engage with the brand in a very relatable manner. The market expansion will be amplified locally (Kerala, Maharashtra, Gujarat & Bengal) through micro targeted marquee marketing initiatives that will drive awareness and visibility of Nick and Sonic being available in the respective local languages. TV commercial with the regional flavor on local channels, innovative regional print ads, disruptive on-ground visibility & activations along with key radio stations will amplify this message.
Viacom18 Hindi Mass Entertainment & Kids TV Network Nina Elavia Jaipuria said, “We at Nickelodeon have always told stories that have delighted our audiences. Our adorable toons have formed an unbreakable bond with kids. We now bring our winning stories even closer to our fans by delivering them in a language of their choice. In a country like India where there are multiple spoken dialects and regional content consumption is only growing, it gives us great joy in engaging with our viewers in the language that they are most comfortable with.
The 8 language feed options are now available across leading cable and DTH platforms for both Nick and Sonic.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
