Kids
Nick scores hat trick with new shows on board
MUMBAI: Kids TV channel Nick has launched three new shows in different time bands. Two of the shows rolled out this month specifically cater to pre-schoolers.
The new shows which include Fetch the Vet, Kiri the Clown and Ninja Hattori promises to give kids a wide variety of humour, music and learning from the best in the world.
Fetch the Vet is a pre-school show about Tom Fetch, a veterinarian who runs a clinic in a small country town. Tom is the first person the townsfolk go to for any pet-related problem and he’s happy to give them his attention and affection. This show will be telecast at 1pm from Monday to Saturday.
Kiri the Clown is a colourful animation show based on the book series. Kiri travels from town to town with Pip’lett the Parrot, Rabitus the Cat and Laura the Ballerina who perform in a little circus and are best pals. The gags, magic, songs, dances and slap stick humour in the show have been designed for pre-schoolers. It will be telecast at 10.30am from Monday to Saturday.
The third show Ninja Hattori is a story about Ken, an ordinary boy who befriends a little ninja called Hattori who’s anything but normal! He has the powers of a supreme ninja so that he can speed like a rocket, sleep on the ceiling and know martial arts at the back of his fast hand! This show will be telecast at 6.30pm from Monday to Friday.
The bevy of new shows the channel has been launching since the beginning of the year – ten in all – seems to have borne fruit with the channel showing an over 500 per cent rise in TVR and doubling its reach over the same period last year. The new shows are expected to take the channel even higher, states an official release.
Nick launched in India in 1999 as a multi-genre kids’ TV channel and today claims to be viewed in over 23 million households in the country. Its content for 2-14 year olds includes animated series, live-action shows, comedy, popular game shows (including the locally produced Dum Duma Dum and Gili Gili Gappa), hosted shows and live-action-cum-animation series, J Bole Toh Jadoo.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
