Kids
Nick Mobile launches on Sprint Phones
MUMBAI: Nickelodeon, has launched Nick Mobile on select Sprint multimedia phones in the US and will offer a full range of video clips from Nickelodeon and Nick Jr. programming.
“Launching Nick Mobile on Sprint is a natural evolution of our overall multiple platform strategy as we continue to produce, program and distribute content on different platforms in order to super serve our audience, who are increasingly on the go. The launch of Nick Mobile on Sprint provides our audience with a new way to watch their favourite characters, and further extends the Nick and Nick Jr. brand and experience for kids and parents beyond the home,” said Nickelodeon Digital Media executive vice president Steve Youngwood.
Nick Mobile on Sprint offers a combination of short video clips, vignettes and music videos. From the Nick Jr. library, music videos are approximately two minutes in length and include clips from favourite programs such as Dora the Explorer, Blue’s Clues, The Backyardigans, LazyTown and the recently launched Nick Jr. series, The Wonder Pets!
From the Nickelodeon library, content will be available from top-rated series such as SpongeBob SquarePants, Jimmy Neutron: Boy Genius, The X’s, Avatar and Catscratch.
Additionally, TeeNick material will include behind-the-scenes clips from Zoey 101, Unfabulous and Ned’s Declassified School Survival Guide.
Nick Mobile on Sprint will also feature on-air vignette series such as Nick Jr.’s A Pup Grows Up mini series and clips from network specials. All Nick Mobile content on Sprint multimedia phones will be refreshed on a weekly basis.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
