Kids
Nick Jr. debuts original mini pilots on wireless carriers
MUMBAI: Nick Jr. has launched three original mini pilots across multiple platforms with the first window kicking off on wireless carriers starting 6 June.
The mini pilots, originated from Nick Jr.’s Institute of Applied Play, premiered on wireless carriers marking the network’s first-ever launch of original short-form content on a wireless platform.
Nick Jr. will continue the multi-platform roll-out of the mini pilots — Pass the Pinha, Jinny Starfly and All Aboard — on Nick Jr. Video, Nick Jr.’s broadband video service available on Nickjr.com and on-air on Nick Jr. television. Each of the mini pilots range in length from one to three minutes.
The Institute of Applied Play is Nick Jr.’s creative lab, where the network partners with new talent including illustrators and writers on a variety of projects. The Institute explores a fantastic array of production techniques to produce innovative interstitials for multiple platforms. On an average, Nick Jr. produces over 15 shorts per year.
“The Institute of Applied Play is Nick Jr.’s playground for meeting new creators and artists. We’re excited to showcase their handiwork across all of these platforms,” said Nickelodeon Preschool Television executive creative director Brown Johnson.
The multi-platform schedule for the launch of the three mini pilots is as follows:
“It’s not magic — it’s science!” In the live-action and animated short Jinny Starfly, produced, written and directed by Syr-Ivan Bennett, two kids patiently wait for a caterpillar to turn into a butterfly. But their patience begins to wane. Is it make-believe? Nick Jr.’s animated science expert Jinny Starfly flies in to show them how the caterpillar changes and that it’s not magic — it’s science!
In the animated short Pass the Pinha, created and directed by Elanna Allen, Bing the musical bird and her siblings find a Brazilian fruit called a pinha which makes a super samba Brazilian sound when shaken. But little Bing rocks out so much that she drops the pinha, which shatters. They sadly gather around the broken fruit, until Bing nibbles on a piece and sings her conga sound. The others join in, munching and dancing to their samba song.
In the animated short All Aboard, created by Nancy Wolff, a billy goat and a raccoon turn a boring morning in to a choo-choo train game. They discover that all you need are some friends and imagination to turn a seemingly boring day into an exciting ride.
The shorts that come out of The Institute of Applied Play have a history of being used as back-door pilots. Nick Jr.’s original hit series The Wonder Pets! which premiered in March 2006 started out as a series of interstitials called Linny the Guinea Pig. Ni Hao, Kai-lan an upcoming new animated series slated to premiere in fall 2007 began as a series of shorts called Downward Doghouse. Additionally, Nick Jr.’s short-form series Mighty Bug 5, started out as an interstitial called The Grumpy Bug. All these are available on Nickjr.com.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
