Kids
Nick Jr celebrates world creativity & innovation week with ‘Go Creative’ campaign
MUMBAI: Sketch it, paint it, colour it or create it! Nick Jr India celebrates for the first time – World Creativity and Innovation Week with Dora the Explorer. The campaign that aims to inspire the little geniuses to unleash their creativity will provide them with a unique opportunity to showcase their talent.
The creativity drive will be driven by Dora – The Explorer, who will flag off the ‘Go Creative’ campaign by inviting young minds to participate in this fun filled, innovative week from 15 to 21 April, 2015. The week long initiative will kick start online wherein children will have to sketch, colour, paint or create Dora.
They will then have to click a picture of their art and upload it on the website. The campaign will also come alive on ground through interesting multi-city engagement initiatives.
The World Creativity and Innovation Week has been celebrated across the world in 46 countries since 2001. Through this unique concept, Nick Jr urges children to unleash their creative side and bring out the best of their talent through the expressive medium of Art.
Viacom18 EVP and business head, kids cluster Nina Elavia Jaipuria said, “Art is the most apt form of expression and children with their curious and creative minds have always enjoyed being a part of such interesting activities. The initiative is intended at spurring creativity and inspiring innovation amongst children. Our objective is to provide them a platform to bring out the innovative sketches and artistic strokes.”
Dora the Explorer is as a seven-year-old girl who actively engages preschoolers in a play-along, adventure. Adored by children, every episode has Dora the educator invite young viewers to join her on an exploration with a clearly defined goal. Dora also introduces kids to Hindi and English words and gives viewers the skills and the confidence needed to overcome challenges.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
