Kids
Nick Jr. and Sonic now on Tata Sky
MUMBAI: Viacom18 Media’s kids cluster, Nickelodeon, is now expanding its reach by adding Nick Jr. and Sonic on Tata Sky. Nick Jr., targeted at toddlers and young mothers can be viewed on channel no. 623 and Sonic, the action-adventure channel, on 619 in various language feeds.
The Nickelodeon kids cluster consists of Nick that caters to kids seeking comedy, Sonic that caters to the action and adventure loving boys, Nick Junior that entertains pre-schoolers and young moms with edutainment focussed shows and Teen Nick that talks to the whimsical tweens with its cutting edge international shows. The entire Nickelodeon cluster is now available on Tata Sky with Nick on channel no. 611, Sonic on 619 and Nick Jr./ Teen Nick on 623.
Viacom18 Media EVP & business head, kids cluster Nina Elavia Jaipuria said, “Nickelodeon has a diverse bouquet of differentiated channels each catering to a very specific age and genre. With the aim of taking our engaging and entertaining content to more audiences, we are delighted to expand our reach further with the addition of Nick Jr. and Sonic on Tata Sky.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
