Kids
Nick expands US music presence with BMG tie up
MUMBAI: Kids brand Nickelodeon is going from strength to strength in the US. It has announced an agreement with BMG Strategic Marketing Group.
Through the alliance Nick is looking to boost its presence in the music business and create a major music brand for kids and tweens featuring talent from the network, soundtrack music based on its hit shows and compilations.
For BMG, the strategic partnership is one that clearly supplements the core strengths of the company’s creativity and promotional acumen. The BMG Strategic Marketing Group specialises in new business growth opportunities and the continued formation of Nick Records is a significant step in that direction.
Yesterday 28 September an album based on the pre-school show Dora the Explorer was released. The album has songs like We Did It! and The Map Song along with two new tracks Fairytale Land and Magic Music Box..
The second release, Rugrats Holiday Classics!, will bow on 12 October. The Rugrats singing favourite holiday songs.
An important component of the new Nick Records label will be to produce albums marketed to tweens and fill a void in the marketplace for music for kids in the 9-14 age bracket. The product will include both music compilations from contemporary artists as well as original music and performances by popular Nickelodeon stars.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
