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NGC using ‘Innovation’ to localise further

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MUMBAI: One of the best ways a foreign channel can increase share in an increasingly competitive market is by creating a direct local connect. The National Geographic Channel (NGC) is doing just that.

A couple of months ago it had aired the special Leopards of Bollywood which had been done by Miditech. It will now take the localisation strategy ahead in a big way when it telecasts Innovation.

 
This is not just an on-air activity. NGC is planning on ground events as well. The show kicks off on the channel on 3 October.

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Speaking to Indiantelevision.com NGC senior VP content and communication Dilshad Master had the following remarks to make about the new initiative. “Innovation is a new science series that will tell the dramatic stories of cutting-edge technologies that are changing our world.

“Technology that we thought only belonged in the realms of science fictions are happening here and now. Each episode will talk about a technology that is either controversial, secretive or competitive in nature.”

On the marketing front to create a strong local flavour Master added that the broadcaster has planned to associate with a premier technology institute in the country. The aim is to extend the entire event to a ground level. “The aim is to thereby facilitate innovations from our country to get mass media exposure.

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“Towards this end, a nationwide campaign will be mounted to identify scientific and technological innovations. These will originate not just from the academic and R&D community, industry professionals in India but also from common folks who simply have a great idea.”

NGC will then select the top 10 innovations for wide media exposure and the best one for entrepreneurial opportunities. Master added that this Economic Development Board of Singapore (EDB) project is meant precisely for the reason of commissioning Indian producers for original content.

“Last year, two proposals from India were accepted and given the go ahead. This year we expect even more India- based proposals to come through. We will continue to source stories from India – as long as they fit in with the long running series that are on the channel, are unique in their content and hold true to our brand promise.”

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Coming back to the on air show one episode is called Building To Extremes. Towering above us, skyscrapers symbolise man’s victory over his habitat. However 9/11 showed their vulnerability. The show examines they be made safe.

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News Broadcasting

Rising Bharat Summit 2026 spotlights India’s global ascent

PM Modi keynotes two-day event with ministers, diplomats and icons in New Delhi.

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MUMBAI: India didn’t just host a summit, it threw a coming-out party for a nation ready to own the global stage. The News18 Rising Bharat Summit 2026, held on 27–28 February in New Delhi, emerged as a high-octane platform for ideas, vision and strategic dialogue, uniting national leadership, global policymakers, industry titans, defence strategists and cultural icons under the theme “Strength Within”.

Prime minister Narendra Modi set the tone with a keynote that framed India’s resurgence as a reclaiming of lost potential built over generations. “In previous industrial revolutions, India and the Global South were merely followers,” he said. “But in the era of Artificial Intelligence, India is a partner in decisions and shaping them.” He highlighted the country’s thriving AI startup ecosystem and the recent AI Impact Summit attended by over 100 nations.

Union minister Piyush Goyal (Commerce & Industry) stressed India’s readiness to scale exports and deepen manufacturing, while Ashwini Vaishnaw (Railways, I&B, Electronics & IT) positioned technology and infrastructure as twin engines of growth, especially in AI and digital trust. Jyotiraditya Scindia (Communications & North East Development) revealed India’s ambition to lead in 6G through the Bharat 6G Alliance and partnerships with over 30 countries.

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Global voices added depth: former Singapore Foreign Minister George Yeo called India’s development “self-sustaining” and strategically vital; ex-UK Chief of Defence Staff General Sir Nick Carter asserted India deserves a seat at the great powers’ table; and former US Commerce Secretary Carlos M. Gutierrez joined ambassadors from Norway, Germany and Sweden in discussions on geopolitical realignment, sustainability and defence preparedness.

Other speakers included veteran investor Ramesh Damani, World Gold Council CEO David Tait, Vianai Systems founder Dr Vishal Sikka, DeepTech Bharat Foundation co-founder Shashi Shekhar Vempati, defence experts Rajesh Kumar Singh, Sunil Ambekar, Patrick McGee, Tom Cooper and Adrian Fontanellaz, plus cultural and sporting icons Kangana Ranaut, Saina Nehwal, PR Sreejesh, Mohammed Shami, Yuzvendra Chahal, Mithali Raj, Anil Kapoor and Yami Gautam.

The summit was supported by Jio Financial Services (Presenting Partner), Phonepe and DS Group (Co-Presenting Partners), Pernod Ricard India and Kia Seltos (Powered By & Driven By), state governments of Uttar Pradesh, Chhattisgarh and Uttarakhand (State Partners), and associate partners including NSE, M3M Foundation and Reliance Industries.

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Broadcast live across News18 Network, CNBC-TV18 and CNBC Awaaz, the event reinforced India’s image as a confident democracy and emerging global power proving that when strength comes from within, the world can’t help but watch.

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