iWorld
NexGTv ties- up with SAB Group on regional content
MUMBAI: In a major move, nexGTv has announced its partnership with SAB Group. As a part of the alliance, nexGTv has acquired the worldwide digital rights to broadcast the group’s most sought-after regional channels such as Masti, Dabang, Dhamaal, Maiboli and Dillagi for its users across the globe.
Started by brothers Gautam Adhikari and Markand Adhikari in 1985, SAB Group has gone on to establish its brand proposition as a pioneer in the field of Indian Media, pushing through various stages of growth over the last 25 years from a production house to a broadcaster. SAB Group has successfully identified the gap in the regional market and has emerged as a leader in the space by delivering highly relevant localized content.
Speaking on the announcement, nexGTv COO Abhesh Verma said, “Since its inception, nexGTv has endeavoured to deliver the most tailored entertainment solutions to the rich and diverse consumer base it enjoys across the country. The partnership with SAB will allow us to curate and deliver popular regional entertainment solutions on-the-go to our viewers. We are confident that the latest addition will enhance our regional offering and add greater value to the mobile viewing experience of our users by providing them with seamless access to locally relevant video-based entertainment content.”
NexGTv’s latest association will no doubt delight the country’s digital viewership, who will now be able to view their preferred regional entertainment content at their convenience anytime, anywhere. All the channels from SAB Group are a part of the paid category at nexGTv, and can be accessed either through www.nexGTv.com or through the nexGTv mobile app for Android and iOS.
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
