iWorld
nexGTV strengthens VOD portfolio with #fame integration
MUMBAI: Subscription-driven, video-entertainment app – nexGTV, has enhanced its portfolio of exclusive, premium, digital content by integrating the digital entertainment network #fame on its platform.
The initiative marks the first time that entertainment app, which comprises 150+ Live TV channels, a slew of movies, TV Shows and Videos on Demand content, has integrated content from another pure-play ‘digital’ entertainment network into its portfolio.
As part of the agreement, #fame will create and ‘premiere’ content exclusively on nexGTV prior to publishing it on alternate channels. The arrangement also covers its Karan Johar-hosted series Lakme School of Style. In addition to premiere content, nexGTV viewers will also get access to #fame’s existing repository of original digital content from its other channels and properties including #fame comedy, fashion, music, food, websinger etc.
nexGTV COO Abhesh Verma said, “We make constant efforts to bring contemporary content on the app for our users. nexGTv is the preferred mobile entertainment destination for a host of consumers since years and while Live TV is what we are best known for, our association with #fame will strengthen our Video on Demand portfolio. It’s important for us to return the trust and time our subscribers spend with us making sure that the most relevant content is available on our platform. We are hopeful that content from #fame will work well with both our existing and prospective customers, helping us retain our fresh & edgy appeal.”
#fame content will be available for all nexGTV subscribers under a special category by the same name.
iWorld
Prime Video to stream Tamil thriller Exam from May 15
Seven-episode series from National Award-winner A. Sarkunam streams in India and 240-plus countries
MUMBAI: Prime Video announced on April 27th that Exam, a taut seven-episode suspense drama set against the crucible of high-stakes competitive testing, will premiere on May 15th in India and across more than 240 countries and territories worldwide.
Written and directed by A. Sarkunam, a National Award-winner, the series is produced under the Wallwatcher Films banner by the creative duo Pushkar and Gayatri, who have previously delivered Suzhal: The Vortex (both seasons) and Vadhandhi: The Fable of Velonie for the platform. Dushara Vijayan and Aditi Balan lead the cast, with Abbas in a pivotal role.
The show will stream in Tamil with dubbed versions in Telugu, Hindi, Malayalam, and Kannada, and subtitles in 15 languages, including English, a distribution sweep that underscores Prime Video’s push to globalise Indian regional content.
Nikhil Madhok, director and head of originals at Prime Video India, framed the series as both timely and commercially astute. “Exam is a very timely and relevant story that captures the emotional intensity of competitive exams and masterfully transforms it into a thrilling high-stakes drama,” he said. “We believe it is a story that will resonate deeply with millions.” Madhok noted that it was a privilege to once again collaborate with Pushkar and Gayatri following the success of Suzhal and Vadhandhi.
For Pushkar and Gayatri, the series is as much a moral reckoning as a thriller. “With Exam, we wanted to dig into ambition, injustice, and those moral crossroads that people face when pushed to the edge,” the creative producers said. “At the heart of this story is a young woman who refuses to remain powerless. Her journey is not about glamorising defiance, but about exploring the emotional and ethical cost of standing up to a system stacked against her.” They described Prime Video as “an incredible collaborator” and “the perfect home” to bring the series to global audiences.
Wallwatcher Films, which Pushkar and Gayatri founded and run, has been on a productive streak with the platform. Beyond Exam, the company is also readying Vadhandhi Season 2 for Prime Video, making the duo one of the platform’s most active regional creative partners.
The real exam, it seems, is for Prime Video itself: can a Tamil drama about systemic injustice and a young woman’s defiance crack audiences from Chennai to Chicago? If Pushkar and Gayatri’s track record is anything to go by, the answer is likely yes, and the results will be out on May 15th.
