iWorld
nexGTv acquires digital rights for 1,000 movies from Sai Entertainment
MUMBAI: nexGTv has partnered with Sai Entertainment for worldwide digital rights of the Bollywood movies with the production house. Close to 1,000 movies will be made available for the app users under the first phase of the agreement,with more expected to be added later to augment the entertainment options available to them.
The tie-up will also allow nexGTv to showcase 42 blockbuster movies starring evergreen Bollywood star Mithun Chakraborty. Users can enjoy seamless non-stop action from popular movies of yesteryears like Aakhri Ghulam, Guru, HansteKhelte, HeeronKaChor, JhoothiShaan, Karamdaata, etc.
nexGTv COO Abhesh Verma said, “Bollywood movies have always been immensely popular with the Indian viewership. The partnership with SAI entertainment is another step in our endeavour to enable seamless digital access to an elaborate selection of movies both latest and classics.The development will in particular delight fans of Mithun Da, as they can now stream 42 of his all-time blockbusterson-the-go through our platform. We will also be looking to further expand our content library with more India-centric entertainment content, as we endeavour to deliver an immersive, anytime viewing experienceto our subscribers across the world.”
The movies, which will be available as a part of nexGTv’s paid packages, will be available on its web and app platform.
iWorld
Spotify spotlights Premium with AI DJ and Lossless Audio push
Five week campaign highlights personalisation and high fidelity listening.
MUMBAI: Your playlist just got a promotion and it now comes with a DJ who never sleeps. Spotify is turning up the volume on its Premium proposition, rolling out a new campaign that places product features not just music centre stage.
At the heart of the push are two upgrades: AI DJ and Lossless Audio. Rather than pitching them as add-ons, Spotify positions these as the engines quietly reshaping how people listen, moving the experience from passive playback to something far more intuitive and immersive.
The campaign unfolds through two feature-led films rooted in everyday listening moments. One spot leans into AI DJ as a hyper-personalised curator, adapting in real time to mood, taste and listening patterns essentially turning algorithms into something that feels almost human. The other film zooms in on Lossless Audio, emphasising richer, high-fidelity sound that captures nuances often lost in compressed streaming.
It’s a strategic shift in storytelling. Instead of selling access to content, Spotify is selling how that content feels smarter, sharper, and more tailored to the individual listener.
The rollout is equally expansive. The five-week campaign spans digital video, connected TV, audio, out-of-home, social media and in-app integrations, ensuring visibility across both digital and physical touchpoints. The idea is clear: meet users wherever they are, and remind them that Premium is designed to follow.
There’s also a strong regional layer baked in. With integrations across Tamil and Telugu music, Spotify is leaning into India’s linguistic diversity, acknowledging that personalisation in this market is as much cultural as it is technological.
The broader play is hard to miss. In an increasingly crowded streaming landscape, differentiation is no longer just about catalogue size or pricing. It’s about experience. By foregrounding AI-led curation and high-quality audio, Spotify is betting that the next phase of competition will be won not by what users listen to, but how they listen to it.
And if this campaign is anything to go by, the platform is keen to ensure that every tap of the play button feels a little more like a performance.
