News Broadcasting
NewsX launches new brand campaign titled ‘See Beyond’
MUMBAI: In order to differentiate itself in the news channels’ space, NewsX has repositioned itself to bridge the differences between the augmented reality and ground reality of every story. The channel has launched a new brand campaign titled ‘See Beyond’ to this effect.
The campaign looks to take the channel’s brand values to the next level and seek to promote its philosophy at large. With the theme ‘See Beyond’, the campaign will be a continuation of ‘News. Not Noise’, which is the defining value of the English News channel.
Speaking on the launch of the campaign, iTV Network managing director Kartikeya Sharma said that the channel is evolving and the group is overwhelmed with its success in a short span of time.
According to Sharma the campaign is a conscious effort to emphasise on facts, not opinions. The campaign will be devoid of hysteria and sensationalism. “This brand campaign will help the brand stand out as a catalyst of fair and unmolded news broadcaster,” he adds.
iTV Network group CMO Savvy Dilip said she was delighted to introduce the novel brand campaign as it continued with their legacy of delivering quality news. She stated that this brand campaign will be promoted through a 360 degree campaign across platforms comprising on-air, print, outdoor, digital and social media along with interactive viewers engagement activities.
“We are also optimistic about adding considerable value to all our stakeholders through this brand repositioning,” concluded Savvy.
News Broadcasting
BBC to cut up to 2,000 jobs in biggest overhaul in 15 years
Cost pressures and leadership change drive major workforce reduction plan
LONDON: BBC has unveiled plans to cut up to 2,000 jobs, roughly 10 per cent of its global workforce, in what marks its biggest downsizing in 15 years.
The announcement was made during an all-staff meeting led by interim director-general Rhodri Talfan Davies, as the broadcaster moves to tackle mounting financial pressures and reshape its operations.
Between 1,800 and 2,000 roles are expected to be eliminated from a workforce of around 21,500. The cuts form part of a broader plan to save £500 million over the next two years, aimed at offsetting rising costs, stagnating licence fee income and weaker commercial revenues.
In a communication to staff, BBC interim director-general Rhodri Talfan Davies said, “I know this creates real uncertainty, but we wanted to be open about the challenge,” acknowledging the impact the move would have across the organisation.
The restructuring comes at a time of leadership transition. Former director-general Tim Davie stepped down earlier this month, with Matt Brittin, a former Google executive, set to take over the role on May 18, 2026.
While some cost-cutting measures are being implemented immediately, the majority of the structural changes are expected to roll out over the next few years, with full savings targeted by the 2027–2028 financial year.
The broadcaster had earlier signalled its intent to reduce its cost base by around 10 per cent over a three-year period, warning of “difficult choices” as it adapts to shifting economic realities and audience expectations.
With operating costs hovering around £6 billion annually, the BBC’s latest move underscores the scale of the financial challenge it faces, as it balances public service commitments with the need for long-term sustainability in an increasingly competitive media landscape.
