News Broadcasting
#News18MeraTiranga campaign takes the metaverse by storm on Independence Day
Mumbai: On the glorious occasion of India’s 77 Independence Day, News18 HSM Network raised the bar for viewer engagement with its unique campaign, #News18MeraTiranga. Through this campaign, participants were encouraged to immerse themselves into the Metaverse, where they could create personalised virtual avatars and experience the thrill of hoisting the tricolour atop the virtual ramparts of the historic Red Fort. With a traffic of over 79,000 users, the campaign was hugely successful in engaging the imagination of participants to create a virtual wave of patriotism.
News18 HSM Network took a multichannel approach and leveraged several media platforms including TV, web and social media platforms such as Facebook, Twitter, YouTube, and LinkedIn to generate excitement and drive participation of viewers. A multi-city WhatsApp campaign was also executed to further create buzz for the campaign.
On Facebook, the News18 HSM Network’s ‘Mera Tiranga’ campaign garnered a reach of over 48 million. The hashtag #News18MeraTiranga trended at the No. 2 position on Twitter, garnering a reach of over 9.3 million. The WhatsApp promotions for the campaign reached over 2 million, while it generated close to 1 million impressions on News18.com.
Hindi news, Network18 CEO Karan Abhishek Singh said, “This was a very exciting campaign for us – it not only showcases the creative prowess that powers all of our content and consumer initiatives but also the fact that as the country’s No. 1 News Network, we are and will always remain at the vanguard of innovation and the use of the latest technological tools to deliver an unmatched experience for our viewers.”
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
