News Broadcasting
News18 reigns supreme as rivals trail in English and Hindi news battle
MUMBAI: When it comes to the news game, the 18s are playing in a league of their own. CNN-News18 and News18 India have once again flexed their dominance, leaving competitors scrambling to catch up in both English and Hindi news television.
According to the latest BARC data, CNN-News18 continues to tower over the English news space with a hefty 38.8 per cent market share, while NDTV 24×7 trails at 23.8 per cent and Times Now at a modest 17.0 per cent. (BARC India | Mkt: India | TG: 15 plus | Wk30’25 – 33’25 | 8 Channels considered | Market Share per cent Basis AMA’000). Ever since BARC ratings resumed in March 2022, CNN-News18 has kept its crown, week after week, making its supremacy look almost effortless.
The Hindi turf tells a similar story. News18 India clocked 77,918 AMA’000, comfortably ahead of Aaj Tak at 74,546 AMA’000 (BARC | Metric: Avg. Weekly AMA’s | TG: NCCS All 15 plus | Period: Wk 30’25-Wk 33’25, 24 Hrs, All Days | Market: HSM). With anchors like Kishore Ajwani, Amish Devgan, Rubika Liyaquat, Prateek Trivedi, and Aman Chopra fronting its power-packed programming, News18 India continues to be the nation’s preferred pitstop for Hindi news.
Part of the larger News18 Network, which boasts the country’s biggest omni-channel news presence, both CNN-News18 and News18 India have invested heavily in editorial firepower and technology. The strategy is paying off handsomely, with the network cementing its place as India’s most-watched and trusted news giant proving that in the battle for eyeballs, the house of 18 is still the boss.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
