News Broadcasting
News18 pushes the envelope with innovative campaigns and initiatives
Mumbai: News18, a news network, has continued to lead the way in driving innovation within the news industry. By integrating cutting-edge technologies such as Metaverse, AI and Robotics across its diverse range of campaigns, events, and promotions, News18 has underscored the role of technology in shaping the landscape of viewer engagement and content delivery, setting new standards of excellence in the process.
News18 Madhya Pradesh / Chhattisgarh, Madhya Pradesh and Chhattisgarh’s Number One news channel set a historic benchmark for the region by seamlessly live-streaming its Rising Chhattisgarh summit on Metaverse. Renowned for discussions around key developmental priorities and celebrating state achievements, the Summit saw a massive increase in its outreach by enabling virtual attendance through this initiative. The campaign received an overwhelming response, with thousands of individuals joining the virtual stream within a matter of hours. This campaign promoting the livestream ultimately reached an impressive eight million individuals. Moreover, the event also featured the region’s first AI anchor Anjali, who unveiled the channel’s umbrella branding for the upcoming state elections “2023 Ka Mahasangram”, marking another first for the channel.
News18 Rajasthan also recently organized an “AI Bhavishya Ka Dwar” conclave in Jaipur, wherein the channel offered the audience an opportunity to experience first-hand an interactive AI avatar. The event also deployed robots to handle specific tasks during the events creating a huge amount of buzz amongst the audience. The Network also recently successfully executed a hugely successful Independence Day campaign wherein viewers were allowed to create a virtual avatar and unfurl the Tri-colour at the ramparts of a model of the Red Fort that was created in the Metaverse
News18 is paving the way for a new era in the news industry through its steadfast commitment to innovation and technology. With a focus on creating immersive experiences, and introducing industry-first initiatives, the network continues to redefine how it engages with audiences.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
