News Broadcasting
News18 Network launches metaverse campaign on Mother’s Day
Mumbai: News18 Network, the leading news network, introduced an extraordinary metaverse experience for Mother’s Day on 14 May 2023. This ground-breaking collaboration has garnered an overwhelming response, attracting a reach of over one crore in just one day. By utilising the latest martech toolkit, News18 successfully created an interactive environment that encouraged participants to explore and commit to being respectful towards mothers in general.
News18 Network’s Mother’s Day campaign took a bold stand against the prevalent use of derogatory language when referring to cherished terms like ‘Maa’ or ‘Mother.’ Recognising that these words are often included in offensive and abusive language, News18 initiated a powerful campaign to address this issue. By urging people to take a pledge to refrain from using such foul language, the campaign delivered a resounding message of respect and reverence.
The thought-provoking campaign was seamlessly integrated with a metaverse interface, providing a platform where individuals could pledge their commitment to honouring mothers and refraining from using derogatory language. News18’s metaverse world redefined the way Mother’s Day is celebrated by incorporating cutting-edge technology. Through this platform, News18 HSM provided its audience with a captivating virtual world where they could fully immerse themselves in the celebration of Mother’s day. Thousands of participants used their avatar to take their Mother’s day pledge; many also shared it extensively on social media using #News18MothersDay.
News18 Network, Hindi Cluster CEO Karan Abhishek Singh expressed his delight at the campaign, stating, ” News18 Network is the country’s number one News Network. A key reason for this is our commitment to innovation and fresh thinking. As the leader in the genre we also believe that it is our responsibility to drive responsible behaviour. This campaign was a wonderful amalgamation of both these things – encouraging our viewers to behave with utmost respect towards their mother and avoid the use of intemperate language, as well as creating an immersive campaign in the Metaverse thereby providing our viewers with a unique and differentiated experience.”
The resounding success of News18 Network’s Mother’s day campaign in the metaverse reinforces the channel’s commitment to offering only the best when it comes to the news industry. By embracing the power of advanced technology, News18 Network has demonstrated its dedication to creating experiences that resonate with audiences and drive meaningful conversations. The remarkable response from the audience towards this campaign is a testament of success as individuals enthusiastically engaged with News18’s metaverse world in large numbers.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
