News Broadcasting
News18 Bangla’s ‘Soja Sapta’ emerges as the leading debate show in Bengali regional news
Mumbai: News18 Bangla ‘Soja Sapta’ a unique and riveting debate show, has firmly established itself as the leading contender in the Bengali regional news segment. With its distinctive format that brings together politicians, intellectuals, thinkers, and policy-makers on one stage, the show has become a must-watch for viewers seeking diverse perspectives and engaging discussions.
Hosted by News18 Network editor-East Biswa Majumdar, ‘Soja Sapta’ continues to engage audiences with its insightful exploration of societal aspects. With extensive experience in journalism and witnessing various political conundrums and power transitions in Indian Politics, Biswa Majumdar contributes valuable insight and expertise to the show by addressing crucial issues with policymakers.
‘Soja Sapta’ stands true to its Bengali name, which translates as ‘Straight Forward’ in English, by fearlessly raising the concerns and challenges encountered by ordinary citizens and ensuring their voices reach the ears of politicians and policy-makers. The show takes a broad approach, encircling a wide range of relevant issues such as politics, healthcare, environment, and social matters, providing a well-rounded perspective on everyday life. Each episode delves into the week’s most current and newsworthy problem, keeping viewers informed and engaged with current affairs. News18 Bangla ‘Soja Sapta’ takes pride in inviting not only politicians but also intellectuals, artists, authors, poets, and social activists from various fields to voice their perspectives on a single platform, establishing a diverse and enriching debating environment.
As the popularity of ‘Soja Sapta’ continues to ascend, the show recently attained an important milestone by conducting an exclusive interview with West Bengal Chief Minister Mamata Banerjee, just ahead of the Panchayat Election in Bengal. This interview provided a rare glimpse into the Chief Minister’s viewpoint and her vision for the state.
Additionally, during the recent Panchayat elections, ‘Soja Sapta’ embarked on a journey to many parts of West Bengal, including Siliguri, Baharampur, Coochbihar, and Suri, highlighting the region-specific issues faced by the people. The show provided a platform for the audience to directly interact with political leaders, allowing them to voice their concerns and queries.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
