News Broadcasting
News18 Bangla announces special Durga Puja programming lineup
Mumbai: As the auspicious festival of Durga Puja approaches, News18 Bangla has announced a series of exciting and unique programs for its viewers. With the aim of celebrating the essence of this grand festival, the channel has announced its most comprehensive coverage to date, which features a display of more than 2000 Durga Pujas from West Bengal’s rural and semi-urban areas under the programming name “Zilar Sera”.
Durga Puja, the most celebrated festival in West Bengal, is synonymous with grandeur, culture, and tradition. News18 Bangla is committed to bringing the festivities closer to viewers, no matter where they are. From remote corners of every district to the bustling city streets, ‘Zilar Sera’ promises an immersive experience that showcases the grandeur of the Durga Puja from across Bengal.
News18 Bangla has also lined up a variety of unique programs to ensure viewers have a memorable Durga Puja season –
Durga Puja Bulletin: A 30-minute non-stop pre-Puja bulletin that provides a sneak peek into the festival’s preparations, the latest fashion trends, mouthwatering culinary delights, and heartwarming Durga Puja stories from across Bengal.
Pujor Adda: Exploring the culture of Bengali Adda, watch an informal chat show in which celebrities from various fields will share their favourite Pujo experiences and lighten the air with heartfelt Pujo songs.
Dashobhuja: Celebrating the power of women, News18 Bangla will shine a spotlight on 10 remarkable women who have triumphed over societal challenges, inspiring countless others. We proudly call them the Dashobhuja of our society.
Sera Abasan & Kolkatar Sera: These programs seamlessly blend on-air programming with on-ground activations. News18 Bangla will recognize and honor the best Durga Puja celebrations organized by clubs, committees, and RWA complexes through an extensive screening process involving students from art colleges, artists, and celebrities.
Khabordar: The acclaimed prime-time show ‘Khabordar’ takes viewers on an adventure as a fearless woman biker explores the state on her bike, uncovering exclusive stories. This Puja, ‘Khabordar’ will reveal lesser-known Durga Puja stories and delve into the history of Bonedi Bari & Raj Bari.
News18 Bangla is thankful and grateful to its sponsors and partners for making this a colossal event. The presentation sponsors are JIS Group and SNU, it is co-powered by Reliance Industries Ltd and Dear Government Lotteries, and special partners B.N. Ghati, Bimal Saree Center, IIHM, and Wild Stone. Additionally, Samata Co-operative Development Bank and Super Power Detergent have joined as associate sponsors, enhancing the overall Puja experience.
The programming line-up began on 1 October and will continue through 25 October 2023. News18 Bangla is excited to share this joyous season with its viewers and invites everyone to be a part of this grand celebration.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
