News Broadcasting
News18 Assam & Northeast organises walkathon in Guwahati
Mumbai: News18 Assam & Northeast, India’s media network, organised a walkathon on 26 March at Nehru Stadium in Guwahati, to raise awareness on gender equality and the role of technology in achieving it. The theme of the walkathon was ‘Digit ALL: Innovation and technology for gender equality’, aligning with the current theme of International Women’s Day 2023. The event began at 5 AM and had the participants walk together for three kilometres, with participants from different walks of life joining hands to promote gender equality.
The event was graced by Angoorlata Deka, an actress and politician from Assam, who thanked News18 Assam Northeast for the initiative. She also emphasised the need for everyone, regardless of gender, to work together to promote respectful equality. Another guest was Mahadev Deka of Assam, who won the Universe 2009 title in the bantamweight category at the 2009 Musclemania Superbody world championship held in Florida from June 18-21.
As a socially responsible media network, News18 Assam & Northeast has always been committed to promoting social causes that impact society positively. The walkathon was a significant step towards promoting gender equality in the region, and News18 Assam & Northeast is proud to have organised the event. The walkathon witnessed an overwhelming response from the citizens of Guwahati, who came together to support the cause. State Bank of India (SBI); the presenting sponsor, Oil India Ltd. the power sponsor, Reliance Industries Ltd., and Topcem Cement; the associate sponsors, Scordemy; education partner and Health City; the health partner, extended their support for the event.
The walkathon strongly emphasised the importance of achieving gender equality and creating a society where everyone is treated fairly and without discrimination. News18 Assam & Northeast hopes that this initiative will inspire people to come forward and support the cause of gender equality in their respective fields.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
