News Broadcasting
News18 Assam-North East presents the cultural splendor of Magh Bihu in Assam
Mumbai: News18 North East Assam is pleased to announce a 11-day special program around Magh Bihu demonstrating its commitment to showcasing the essence of Assamese culture. Magh Bihu, also known as Bhogali Bihu is a festival celebrated by the entire state as it marks the culmination of the harvest season in January. The exclusive program aims to capture the cultural heritage of Assam by capturing the festival’s traditions, music, and dance starting January 6.
Assam, known as a microcosm of diverse cultures, is home to numerous tribes such as Bodo, Kachari, Karbi, Miri, Mishing, Rabha, Deuri, and Tiwa. Despite their unique traditions, Magh Bihu serves as a unifying force, bringing these communities together, and creating a vibrant and united picture of Assam’s rich cultural tapestry.
News18 Assam-North East will broadcast over 30 hours of engaging programming daily from 6 to 16 January, 7:50 PM to 11:00 PM. The special lineup includes exclusive coverage and shows from 11 different towns across Assam, providing viewers with a front-row seat to the diverse traditions, local cuisine, enchanting musical performances, and cultural events that characterize each region’s distinct identity.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
