News Broadcasting
News Nation UP/Uttarakhand strengthens sales team
MUMBAI: By virtue of its size and population, Uttar Pradesh is an important state not only for politicians but also for news channels.
So, in February this year, before the Lok Sabha elections took off, News Nation launched its first regional channel, News Nation Uttar Pradesh/Uttarakhand.
Now that the polls are over, the channel plans to boost its sales team and increase the number of advertisers on board.
“The Uttar Pradesh market is a priority due to its population. We are looking at hiring about four to five people to deal with UP clients,” says News Nation senior VP head of sales and marketing Abhay Ojha. The appointees will be based out of Kanpur, Noida, Gurgaon, DehraDun and eastern UP.
Advertisers being targeted include educational institutes, tea companies, small and medium enterprises and hosiery and footwear manufacturers, among others. Apparently, 40 per cent of national advertisers have already decided to be part of the regional channel while the rest would be roped in by the new team expected to be in place within a month’s time.
“Currently, our focus is on improving content. We adopted the same strategy for the national channel and went without ads for a while to up the ratings,” says Ojha, claiming that the national channel has 85 brands currently.
Ad rates for prime time in the state fall between Rs 500 and Rs 1200. With big players likes ETV UP/Uttarakhand, Zee Sangam, Sahara Samay Uttar Pradesh, India News UP/Uttarakhand and Samachar Plus UP/Uttarakhand in the fray, it’s going to be a challenging road ahead for News Nation UP/Uttarakhand.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
