News Broadcasting
News gaining importance in the US: Study
MUMBAI: With the US Presidential election around the corner Euro RSCG Worldwide has released an online survey of 2,000 US respondents.
63.1 per cent of the participants said that the news matters more now than it did five years ago.
This especially applies to women, the young and the less educated. What is intersting is that Americans don’t seem to be reading the papers more frequently than they used to (equally split 35.1 per cent vs. 37.2 per cent).
Nearly 50 per cent said that they don’t trust the media per se. However they place trust on specific TV anchors and newspaper columnists.
The internet unsurprisingly is growing as an information source. A third of the respondents now get a lot of their information from “unofficial” sources on the Internet — such as blogs.
The most trusted media appear to be network TV news shows (24.5 per cent), daily newspapers (24 per cent) and cable news shows (20.3 per cent).
55.5 per cent of the respondnents have a group of trusted media. But they also “scavenge” for information elsewhere. The American is also likely to vote on 2 November. Over 50 per cent of the respondents felt that it was irresponsible not to do so. This was especially true of voters over 55 (73.6 per cent) than those between 18-34 (46.3 per cent).
News Broadcasting
India Today Group debuts AI anchor ‘Sutra’ at AI Impact Summit 2026
Sutra aims to simplify live policy debates using sovereign AI models
NEW DELHI: India Today Group has unveiled Sutra, an AI-driven news anchor designed to deliver real-time, contextual reporting, marking the group’s latest push to integrate artificial intelligence into mainstream journalism.
The AI anchor was introduced at the India AI Impact Summit 2026 in New Delhi and developed in collaboration with BharatGen, with the initiative showcased by the Ministry of Electronics and Information Technology.
India Today Group said Sutra is built to navigate complex policy discussions and fast-moving developments by synthesising information into concise, accessible insights, aimed at narrowing the gap between high-level debates and public understanding. The AI anchor was used to surface live takeaways from key sessions at the summit.
India Today Group chief AI officer Nilanjan Das, said the project was focused on clarity and accessibility without diluting editorial rigour. He added that working with BharatGen aligned the group’s AI ambitions with India’s broader push towards sovereign technology capabilities.
BharatGen CEO Rishi Bal, said the partnership reflected a shift from basic automation towards deeper contextual intelligence in media. He emphasised the importance of indigenous, multimodal AI models capable of understanding Indian languages, regional dialects and cultural nuance, particularly as AI-driven news formats gain traction.
The launch positions India Today Group among the first major Indian media houses to deploy an AI anchor backed by home-grown technology, underscoring a growing convergence between journalism, public policy and sovereign AI infrastructure.
