News Broadcasting
News gaining importance in the US: Study
MUMBAI: With the US Presidential election around the corner Euro RSCG Worldwide has released an online survey of 2,000 US respondents.
63.1 per cent of the participants said that the news matters more now than it did five years ago.
This especially applies to women, the young and the less educated. What is intersting is that Americans don’t seem to be reading the papers more frequently than they used to (equally split 35.1 per cent vs. 37.2 per cent).
Nearly 50 per cent said that they don’t trust the media per se. However they place trust on specific TV anchors and newspaper columnists.
The internet unsurprisingly is growing as an information source. A third of the respondents now get a lot of their information from “unofficial” sources on the Internet — such as blogs.
The most trusted media appear to be network TV news shows (24.5 per cent), daily newspapers (24 per cent) and cable news shows (20.3 per cent).
55.5 per cent of the respondnents have a group of trusted media. But they also “scavenge” for information elsewhere. The American is also likely to vote on 2 November. Over 50 per cent of the respondents felt that it was irresponsible not to do so. This was especially true of voters over 55 (73.6 per cent) than those between 18-34 (46.3 per cent).
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
