GECs
News Corp won’t part its stake in UTV
News Corp had a 49 per cent stake in UTV prior of selling a 12 per cent stake off to Warburg Pincus which already held 24 per cent of holding in the company. The deal reduced Murdoch’s stake to 37 per cent and he last year, had announced to sell it off to Mr Screwvala. Now Murdoch is in talks with Screwvala to retain 15 per cent stake in UTV. UTV will be listing on Indian brouses by May-June this year.
After his increased interest in India, Murdoch seems not willing to give up his stake in the huge media house UTV. News Corp is already getting ready to capture a market share in India in the era of convergence by plans to acquire Internet companies, ISPs and telecom companies as well as creating portals. Already having a chunk of the television market through its subsidiaty Star TV, News Corp wants to get deep in the convergence market. Since content would be an important issue in the forthcoming world of broadband, Murdoch won’t like to give up his whole stake in the company which is rich in content and which could add value to his holding.
Incidently, Murdoch would visit Mumbai this weekend where UTV is based. But the exact purpose of his visit is still unknown and this could be a part of his agenda.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
