News Broadcasting
News broadcast stuck in time warp, must evolve or die: Sudhir Chaudhary
MUMBAI: News broadcasting hasn’t had a proper makeover in two decades and is paying the price as viewers switch to sexier platforms, claims popular anchor Sudhir Chaudhary. Speaking on a Governance Now podcast with Sri Adhikari Brothers managing director Kailashnath Adhikari, , Chaudhary delivered a blunt diagnosis of the industry’s ailments.
“Least innovation has taken place in the news broadcast industry,” lamented the veteran journalist. “With nearly 400 news channels today, the big 10-15 follow identical breaking news formats with red alerts, similar headlines, and studios where anchors look remarkably alike—debating the same subjects with familiar panellists.”
The industry, he argues, has become obsessed with ratings rather than reinvention. “Experts in newsrooms study TRPs and suggest content creation based on popularity. Ninety-nine per cent of the industry functions in this reactive manner. The industry has lost its way.”
Chaudhary, who boasts 7.9 million followers on X (formerly Twitter), noted a telling shift in viewer language: “Earlier people said they watch me on TV, but now they say they follow me.”
While traditional news outlets flounder, social media influencers are cultivating massive audiences through innovative formats. Unlike cricket—which reinvented itself from five-day tests to T20 spectacles—television news remains trapped in amber, with the same stale formulas recycled night after night.
“Today the consumer has a plethora of available options,” Chaudhary observed. “News is available on WhatsApp, Instagram, Snapchat, television, print and social media. You have to show the same story in different formats, durations and parts on different platforms.”
Looking ahead, Chaudhary—rumoured to be joining the National Broadcaster—says he craves “freedom to create content instead of chasing TRPs” and will seek alliances with social media creators. The message is clear: evolve or become yesterday’s news.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
