e-commerce
Newme launches Zip in Bengaluru with 60-minute delivery for hyper-speed fashion fix
MUMBAI: In a city where fashion moves faster than the traffic does, Newme has just dropped a delivery promise as bold as its crop tops. The gen z-favourite fashion-tech label launched Newme Zip in Bengaluru—offering doorstep delivery of the latest styles in under 60 minutes.
Following a successful trial in Delhi-NCR where the brand operated on a 90-minute window, Bengaluru becomes the second city to test the model. Backed by dark stores across the city and over 1,500 SKUs, Newme’s latest rollout makes lightning-fast fashion a literal reality.
“Gen z is clear in what they want—style that’s current, access that’s instant, and experiences that feel personal”, said Newme co-founder & CEO Sumit Jasoria. “The overwhelming response to our pilot confirmed that. Fast fashion can’t afford to be slow”.
Founded three years ago, Newme has already made its mark with weekly fashion drops, 14 stores nationwide, and a fervent digital community. But Zip could be its boldest move yet—pitting its speed not just against competitors but against city gridlocks. Early tests clocked deliveries between 30 to 60 minutes, even during peak hours.
The secret sauce?
An integrated network of dark stores positioned strategically to tackle hyperlocal orders and minimise lag time between order and doorstep.
With Bengaluru now zipping into the fast lane, Newme is eyeing rollouts in Mumbai and Hyderabad soon. At a time when fashion e-commerce players still deliver in days, Newme Zip is redefining ‘add to cart’ as ‘add to closet’—in under an hour.
e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
