iWorld
NewJeans launches #ImSuperShy dance challenge on Shorts
Mumbai: The rising global superstars NewJeans invite bunnies and worldwide music fans to join the #ImSuperShy Shorts challenge to celebrate their new summer anthem “Super Shy.”
In tandem with their brand-new single and music video release for “Super Shy,” the new generation icon NewJeans are unveiling the #ImSuperShy challenge, exclusively on YouTube Shorts.
“We are enthralled to showcase our new song with our incredible fans on YouTube,” said NewJeans. “Super Shy” is such a fun song that will sweep the listeners off their feet. Join us to enjoy this summer with the “Super Shy” YouTube shorts challenge! We can’t wait to see everyone dancing along with our super cute dance moves!”
Arriving ahead of the band’s highly anticipated second EP, Get Up, the #ImSuperShy dance challenge invites global fans to join in by creating Shorts with the official choreography from the new single adding in their own personal spin to make it unique. NewJeans have created some of their own riffable Shorts to get fans inspired which will be rolling out over the next week. The first, inspired by the dance challenge, is live here now!
Since their launch in July 2022, NewJeans have amassed over 3.8 million subscribers and garnered 1.8 billion views across YouTube–topping the charts in 20 markets globally. Reaching international superstar status within less than a year of their debut, NewJeans’ musical flair and intrinsic charm have allowed multiple songs to reach the top 40 of the Global Top Songs chart, including “Ditto,” “OMG,” “Hype Boy,” and “Attention.” To date, the record-breaking rookie band boasts more than 200 videos on their YouTube channel, including vlogs, dance practice clips, performance videos, behind-the-scenes clips, shorts, and more to compliment their stylish music videos.
Calling all Bunnies, music and dance lovers!
How do you participate in #ImSuperShy? First things first, watch the Shorts from MINJI, HANNI, DANIELLE, HAERIN, and HYEIN as they go live over the next week here. Then, head over to YouTube to make a Short of your own soundtrack to the ultimate summer anthem.
Fans everywhere can start creating their very own #ImSuperShy dance Shorts today. This is no ordinary dance challenge, there are many surprises ahead! So keep an eye on NewJeans’ official YouTube channel for many more to come.
iWorld
Prime Video drops trailer for Lukkhe, a rap crime drama starring KING in his acting debut
Eight episodes of revenge, redemption and hard-hitting rap arrive on the streaming platform on 8th May
MUMBAI: Prime Video has unveiled the trailer for Lukkhe, an eight-episode musical action drama built around the world of rap, crime and bruised relationships — and it has done so in suitably loud fashion, launching it at a live concert in Mumbai featuring electrifying performances by KING, Amira Gill, Akshath, Raashii Khanna, Ruaa Kayy and RUTVXK. As if that were not enough, the show’s music album was also dropped at the event, in collaboration with exclusive music streaming partner Amazon Music and music label Warner Music India.
The series is directed by Himank Gaur and produced by Vipul D. Shah and Rajesh Bahl under the banners of Optimystix Entertainment and White Guerrilla LLP. It is created and executive produced by Agrim Joshi and Debojit Das Purkayastha.
The cast is the talking point. KING, the acclaimed Indian rapper and songwriter, makes his acting debut as MC Badnaam, a performer consumed by rivalry and hunger for recognition. Raashii Khanna, returning to Prime Video after Farzi, plays Gurbani. Palak Tiwari, making her streaming debut, plays Sanober. Lakshvir Singh Saran plays Lucky. The ensemble also includes Nakul Roshan Sahdev, Kritika Bharadwaj, Shivankit Parihar, Yograj Singh and Ayesha Raza Mishra in pivotal roles.
The trailer plants its flag squarely in the tension between MC Badnaam and his rival MC OG, played by Parihar, while threading in the love story between Lucky and Sanober. The soundtrack, which spans hard-hitting rap anthems to emotionally charged melodies, is as much a character in the show as any of its leads.
Gaur was candid about what drew him to the project. “Lukkhe gave me a chance to dive into a world that’s loud, emotional, and constantly on edge,” he said. “What stayed with me was how every character is chasing something personal, and music becomes their way of expressing it. Working with this cast, especially KING in his debut, along with Raashii, Lakshvir, and Palak, was incredibly rewarding because they brought honesty that elevated every moment.”
Khanna reflected on her character with evident relish. “Playing Gurbani in Lukkhe was a really intense and fulfilling experience,” she said. “What I found most interesting was how her strength comes from something deeply personal, which shapes every decision she makes. It was about finding that balance between vulnerability and grit.”
KING, stepping in front of the camera for the first time, was characteristically direct. “Stepping into Lukkhe as MC Badnaam has been a defining moment for me,” he said. “What drew me in was how real his hunger and need to be heard felt. It’s something I connect with as an artist. Bringing music into his journey made the experience even more personal.”
Tiwari described the role as a first on multiple fronts. “It was my first time working with Prime Video, and the whole experience felt new and creatively satisfying,” she said. “Being part of a story that has both intense and heartfelt moments, along with a team that brought so much honesty to it, made this journey truly memorable.”
Saran, for his part, zeroed in on what made Lucky tick. “Lucky is someone who’s trying to move forward while still carrying the weight of his past, and that push-pull made him really interesting to explore,” he said. “There’s a sincerity to his journey that I hope people connect with.”
Lukkhe premieres on Prime Video in Hindi on 8th May, across India and in more than 240 countries and territories worldwide. In a streaming landscape drowning in crime dramas, this one is betting that putting a rapper at its centre – and meaning it – is enough to cut through the noise. On the evidence of the trailer, it might just be right.
