iWorld
Newgen marks 30 years of global service; unveils new logo
Mumbai: In a move to keep up with the dynamic transformation of the digital world, Newgen Software has revamped its brand identity with a new logo focusing on rapid growth in the next five years. The software company has completed 30 years as a global digital transformation provider.
On the sidelines of the celebratory event, Newgen Software CEO Virender Jeet speaks with IndianTelevision.com and shares the idea behind the new logo, the journey of 30 years, and how India is becoming a global leader in digital transformation.
Idea behind the Newgen new logo
Sharing the idea behind the newly launched logo, the CEO says the world is rapidly moving towards digital transformation and this is the time when Newgen has to focus on equally rapid growth. “Our new identity epitomises agility, connect, and transformation,” he shares, adding that, “With this new logo, we aim to position Newgen as a trusted digital transformation platform provider.”
30 years of Newgen Software
Spread across 72 countries, Newgen focuses to fasten up its business in the coming years. Talking about their journey over 30 years, Newgen Software founder and CMD Diwakar Nigam says that they have always been focused on becoming a global leader in software products.
“Our vision of ‘One World, One Workplace’ drove our product investment towards digitising physical documents, automatic process flows and enabling secure, remote access to information,” he remarks. Adding on to what Nigam said, Jeet tells that digital transformation is no longer a buzzword, rather it is being a practical phenomenon for companies across the globe.
India witnessing swift digital transformation
Highlighting the business percentage they get from all across the world, Jeet reveals that they get a total of 30 per cent business from the USA, 30 per cent from Middle East and interestingly, India too is no less, as they get the other 30 per cent from here and the rest 10 per cent comes from the APAC region.
“Newgen has filed for 44 patents, out of which 23 have been granted in India and the US alone,” Jeet notes. He feels that India is becoming a global leader in software transformation. Further sharing their overall business breakup, he told, Newgen enables customers across 72 countries from multiple industries. On being asked which categories are the early adopters of digital transformation, Jeet explained that the major business comes from industries including banking, insurance, government, shared services, healthcare, and energy & utilities.
Newgen’s plan to get more clients on board
Newgen has many national and international banking and insurance brands as its clients. Interestingly, most of their clients are very loyal that they have been associated with Newgen ever since its inception. However, if we see their overall kitty, all their banking brands are conventional and already established in the market.
On the other hand, we see many new-age banking companies, for example, Fino Payments Bank, who are heavily spending on marketing and sponsorships to grab the attention of users.
On being asked what extra Newgen will do to attract these new-age brands to take their services, Jeet says they have a plethora of services to offer to all types of brands across categories. “At Newgen, we believe that no company can really survive without joining hands with technology. We have some really effective tools to help banking companies to maintain their data and information flawlessly and we are sure with time we will be able to grab more such brands on board,” Jeet concludes.
iWorld
WPP Opendoor and Snapchat launch AI Lens for Prime Video India
Generative AI Lens personalises content discovery with real-time user integration.
MUMBAI: In the age of main characters, Prime Video is handing users the script and the spotlight. WPP Opendoor, WPP’s dedicated Amazon unit, has teamed up with Snapchat to roll out an India-first generative AI-powered Lens for Prime Video’s latest campaign, ‘Stories for Your Every Era… it’s on Amazon Prime’. The activation taps into the rising “era-core” trend, where identities shift with moods, moments and mindsets and content is expected to keep up.
The Lens does exactly that. Using generative AI, it places users directly into the worlds of popular Prime Video titles such as Maxton Hall, Beast Games, The Boys and The Traitors, embedding their faces into key visuals in real time. The result is less browsing, more becoming.
The idea is rooted in a behavioural shift: audiences increasingly see themselves as the centre of their own narratives, especially on social platforms. By turning viewers into participants, the campaign blurs the line between content discovery and content experience.
It also introduces a layer of personalisation that goes beyond algorithms. Whether someone identifies with a “trust no-one era” or an “infinite aura era”, the Lens curates recommendations that align with that evolving identity making discovery feel intuitive rather than instructed.
This marks a shift in how streaming platforms approach engagement. Instead of pushing titles, the focus is on pulling users into the story itself transforming passive scrolling into interactive storytelling.
The collaboration also underscores how platforms like Snapchat are becoming key playgrounds for content marketing, particularly when paired with emerging technologies like generative AI. The format is native, immersive and built for participation three things traditional discovery often struggles to deliver.
In a crowded streaming landscape, where attention is the real currency, Prime Video’s bet is clear, if viewers feel like the story is about them, they are far more likely to press play.
