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New addition to DD family soon by the name Bharati

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 Prof UR Rao’s first announcement after taking charge as chairman of pubcaster Prasar Bharati’s board recently was to declare that two non-performing channels of national broadcaster Doordarshan would be shut down some time soon. Well before that a new edutainment channel with a commitment to public service broadcasting to cater to the needs of children, health, music, dance and fine arts is being launched. DD Bharati is scheduled to go on air from Republic Day, 26 January, 2002.

 

DD Bharati will be a 24-hour channel available on PAS-10 on transponder no C-19 and C-23, both in analog and digital mode.

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The channel will feature four hours of health programmes from 6 am, followed by six hours of children’s programmes from 2 pm. The channel will also have four hours of programmes on music, dance, fine arts from 8 pm.

 

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Doordarshan has broken up DD Bharati’s programming into three segments. The morning segment will focus on meditation, yoga, and alternative systems of medicine, discussions with experts, documentary features on health related issues, and health news. It may also incorporate a one-hour segment of live phone-ins on health issues daily, officials say.

 

The second segment, which will focus on children aged between four and 18 years, will telecast cartoon films, wild life films, children’s serials, counseling and sports, talent hunts, ‘antakshari’ programmes and magic shows. A unique feature would be a news bulletin ‘by children for children’. Now didn’t we hear the same one from southern animation major Pentamedia at the launch of its kids’ channel Splash?

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The third segment will feature music, dance, fine arts, Indian classic music, countdown shows, event based programmes and travel shows. Folk, devotional and tribal music will also feature in this segment.

 

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Purportedly a showcase of Indian culture, DD Bharati will focus on presenting the best of the country’s literature through telefilms and serials. There will be documentaries on Gyanpeeth and Sahitya Akademi award winners too.

 

Prasar Bharati has now invited private producers to make programmes under the sponsored category for DD Bharati’s prime time (8 to 10.30 pm) as well as the non-prime time slots.

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The deadline for submitting programme proposals to DD is 5 pm on 9 November.

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News Broadcasting

Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore

PAT improves to Rs 306.6 crore, margins steady amid cost pressures.

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MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.

Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.

However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.

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Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.

At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.

On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.

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Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.

The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.

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