News Broadcasting
Network18’s TV News business beats industry trends, registers 26 per cent revenue growth in Q1
Mumbai: Network18’s TV news business has registered a solid 26 per cent revenue growth in the first quarter of the current financial year, despite continued weakness in the overall advertising environment.
Beating the industry trends, India’s largest TV news network registered a revenue of Rs 337 crore in the first quarter of current fiscal, as compared to Rs 266 Crore for the same period last fiscal.
The growth is despite five per cent YoY decline in news industry inventory consumption.
News18 was able to drive growth powered by the increase in viewership shares and a strong focus on IP-events led advertising revenue. Viewership gains in key markets over the last few quarters have enabled the network to push up pricing, helping the revenue growth.
“The network’s revenue during the quarter was up 26 per cent YoY, driven by the strong growth in advertising revenue. Ad revenue growth was underpinned by the strong viewership gains that the network has achieved over the last year which has helped improve pricing of certain channels. Network advertising inventory increased while the genre declined. The network also saw a strong traction in monetisation of IP-led events,” the company said.
TV18 News network continues to strengthen its position, crossing 12 per cent all-India viewership share in the news genre. The network maintains its leadership position in key markets with News18 India, CNN News18, and CNBC TV18 leading the viewership charts in respective genres.
News18 regional channels are number one in five key markets including UP/Uttarakhand, Rajasthan, MP/Chhatisgarh, making the news network top choice of viewers in the Hindi speaking markets.
With 20 domestic channels, TV18 is the biggest News network in India with highest weekly reach and widest presence across Indian languages. The news network reaches 180 million consumers on a weekly basis.
Both its national news channels- News18 India and CNN News18-continue to be the leaders in their respective markets.
News18 India commands 15.6 per cent viewership share in the Hindi genre as well as the top position in evening primetime. CNN News18 is the number one English news channel with 33.4 per cent market share in the genre.
CNBC TV18 continues to be the undisputed leader in the English Business News genre with over 80 per cent overall share and over 90 per cent viewership share during the market hours.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
