Applications
Netherlands’ Exset to tap cable ops in India
MUMBAI: Netherland-based Exset has entered into a strategic technology and business partnership with Delhi-based Surbhi Broadband to provide solutions aimed at small and medium-sized cable TV operators in India.
As per the agreement, Surbhi will promote market and manage Exset CAS/Middleware/Application/Advertising Modules and VAS alliances.
Both the entities shall assist the Indian cable operators to adopt the flagship product of DMS from Exset‘s stable in their digital migration and monetisation efforts.
The strategic partnership will enable the Indian cable operators to have access to Surbhi‘s expertise in hardware and software system integration.
"The two companies will bring new partnership models to the doorsteps of Cable Operators ranging from outright purchase, rental and revenue-share models to assist the Small and Medium sized cable operators in their digital transition," said Exset Global Head, Sales & Marketing Rahul Nehra.
With the combined offer from Surbhi and Exset, cable operators shall get access to reliable, market-leading digital migration solutions for digital cable TV platforms and services all under one roof. This shall enable the cable operator to deploy digital TV more efficiently and be more cost-effective.
"Exset‘s technologies including the award winning DMS are of immense benefit to the small and medium sized cable customers. We trust that our collaboration with Exset and the availability of cost-effective solutions and various business models will help promote the growth of the Indian digital cable TV market," said Surbhi Broadband VP – Sales Piyush Mishra.
NI VP production, development, factual programming Elizabeth McIntyre said, “ ‘Inside The Gangsters‘ Code‘ offers exclusive insight into empires that operate both within and beneath the apparent culture. The knowledge and passion, risks and challenges undertaken by Lou give a completely new perception to organized crime. We have seen in the past scripted dramas about mob life, but by exploring the operation beyond mere stereotypes, the audience gains a real and vivid understanding that spans globally.”
Nerd TV executive producer Jago Lee said, “In this series, Lou is able to combine his long experience as a New York mobster with a wit, intelligence, and appetite for truth-seeking that is all his own. Lou is a remarkable new talent, and his unique approach compellingly reinvents the story of gangs and gangster life on television.”
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
