iWorld
Netflix to make mobile game titles available on App Store for iOS users: Reports
Mumbai: Earlier this month, Netflix announced that it is making four mobile gaming titles available to Android OS subscribers worldwide. The company is working on an iOS version however Apple’s App Store policies may prevent it from making these games available via its app.
App Store policies bar third-party apps from functioning as a centre for games. Netflix’s mobile games are currently available on Android via a dedicated tab on the Netflix app and users are only able to launch the games from within the app. These games have to be downloaded individually from the Google Play Store.
According to a report by ANI, Netflix plans to skirt Apple’s policies by making its games available via the App Store. This means that the games won’t be downloadable or playable via the Netflix app. Users will only be able to launch them from there.
Other platforms such as Facebook have got around these policies by developing a web app for their games. Cloud gaming services such as Xbox Cloud Gaming, Nvidia Geforce Now, and Google Stadia have been unable to offer their games from within their apps.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
