iWorld
Netflix subscriptions to get cheaper in India
MUMBAI: Netflix is tuning itself to India’s needs. Netflix chief product officer Gregory Peters said in an earnings call that the company will experiment with cheaper pricing models, betting on India to bring in its next 100 million subscribers for its long-term goal in a bid to increase its growth.
Netflix is currently the most expensive streaming service in India. It has three existing plans in the country priced at Rs 500, Rs 650 and Rs 800 per month. The Rs 500 plan is for a single screen while Rs 650 plan offers HD content. On the other hand, Amazon Prime offers annual subscription in India at Rs 999 and also has a Rs 129 per month plan.
“We’ll experiment with other pricing models, not only for India but around the world that allows us to sort of broaden access by providing a pricing tier that sits below our current lowest tier and we'll see how that does in terms of being able to accelerate our growth and get more access,” said Peters.
Company executives in the earnings call said that they were encouraged with the growth they have seen in India. Netflix CEO Reed Hastings said that the company will take it ‘one million at a time’ when it comes to subscriber growth in the market. “There are over 300 million mobile households and almost twice that in mobile subscription, so there’s a huge market,” he added.
Netflix has also planned to take on competition in India with more multi-lingual content. Hastings said that after signalling possible options, it could expand beyond English into Hindi and then into more languages, more pricing options and more bundling.
In the past, Netflix launched its first original show in India Sacred Games followed by Lust Stories and Ghoul. It has also released a movie called Love Per Square Foot.
Netflix’s streaming revenue grew by 36 per cent year over year in Q3 to $3.9 billion, as average paid membership increased by 25 per cent and ASP rose by 8 per cent. International revenue included a -$90 million year over year impact from currency, excluding the impact of F/X, international ASP rose 11 per cent year over year and 2 per cent sequentially.
iWorld
Veto onboards B4U Network channels to boost its entertainment offering
Partnership adds films, music and regional fare as platform sharpens its large-screen pitch
NEW DELHI: Veto is stacking its content deck. The family-first CTV-focused OTT platform has onboarded B4U Network, plugging in a slate of Bollywood, music and regional programming to widen its appeal in India’s living rooms.
The tie-up brings B4U Movies, B4U Music, B4U Kadak and Bhojpuri+ onto Veto, offering a broader mix of films, songs and vernacular content aimed at diverse audience cohorts. The move is designed to deepen engagement and nudge growth as competition in connected TV heats up.
Ritu Dhawan, managing director, Veto, framed the partnership as a scale play. “At Veto, our vision is to redefine large-screen entertainment for Indian households by creating a trusted, free, and unified viewing experience. Partnering with B4U Network strengthens our ability to offer deeply engaging and regionally relevant content, helping us connect more with audiences across India,” Dhawan said. “As we grow, our focus remains on delivering relevant, high-quality entertainment that families can enjoy together.”
The integration is expected to expand Veto’s audience base while improving content discovery and depth. The platform positions itself as a no-login, large-screen-first service, bundling live TV, news, sports, movies, music, podcasts and on-demand programming into a single interface tailored for connected TVs.
As streaming fragments and screens multiply, Veto is betting on aggregation and simplicity. More content, fewer clicks, broader reach—the pitch is clear, and the living room is the battleground.
