iWorld
Netflix starts testing Rs 65 mobile-only weekly plan for Indian users
MUMBAI: Taking note of mobile’s popularity for digital content consumption, streaming giant Netflix has started testing mobile-only subscription plans in India. According to media reports, the company has started testing a mobile-only weekly plan priced at Rs 65 in the country. However, it has also been confirmed by the OTT platform that it is only a test, not a price cut.
Although users will get access to the entire catalogue of films and TV shows under this plan, it does not offer HD or Ultra HD content. The mobile-only plan will allow users to access the platform on mobile phone and tablet but only on one screen at a time.
Last month, it was reported that Netflix is testing a mobile-only monthly plan priced at Rs 250 for users in India. According to reports, the plan will be rolled out to everyone in phases.
"We are always looking for ways to make Netflix more enjoyable and accessible. We will be testing different options in select countries where members can, for example, watch Netflix on their mobile devices for a lower price and subscribe in shorter increments of time. Not everyone will see these options and we may never roll out these specific plans beyond the tests," the company also said.
Netflix has significantly upped its game in India since last year. Along with launching hits like Sacred Games, it has also come up with original movies. But in India, it is competing with a number of homegrown players such as ZEE5, Voot, ALTBalaji along with its international rival Amazon Prime Video.
eNews
Binance launches Rs 2 crore Holi rewards for Indian users
#IndiaTurnsYellow campaign offers USDT vouchers via referrals from 26 Feb to 25 Mar 2026.
MUMBAI: Binance just painted Holi yellow and handed out Rs 2 crore in crypto confetti to make the festival even more colourful. Binance has rolled out a Rs 2 crore community rewards campaign exclusively for its verified Indian users, timed to the spirit of Holi and running from 26 February to 25 March 2026. Themed #IndiaTurnsYellow, the month-long initiative taps into the festival’s playful energy and Binance’s signature yellow branding to boost engagement in India’s fast-growing digital asset community.
Open only to users with completed India-based KYC verification, the campaign rewards referrals, both inviter and invitee unlock reward boxes containing USDT token vouchers worth Rs 300 to Rs 1,200 each after the new user registers, completes KYC, deposits at least $5 equivalent, and conducts qualifying transactions. Each participant can unlock up to 20 boxes on a first-come, first-served basis from the Rs 2 crore pool.
A week-long social media challenge adds extra spice, with $10,000 in USDT up for grabs. Users follow Binance India on X and Instagram, engage with giveaways, and stand a chance to win bonus rewards.
The move reflects Binance’s strategy of weaving global brand campaigns into India’s cultural calendar while promoting responsible participation through educational tools on Binance Academy. Digital asset trading carries market risk, and the exchange reminded users to review all terms, eligibility criteria, and anti-abuse safeguards before joining.
In a market where Holi colours meet crypto wallets, Binance isn’t just throwing money around, it’s turning festive cheer into a serious incentive, one verified referral at a time.
