iWorld
Netflix rescues users from streaming indecisiveness with ‘Play Something’
KOLKATA: ‘What to watch now?’ – there is probably no Netflix user who has not thought of this. Now, the global streaming giant is ready to rescue viewers from the conflict with its new ‘Play Something’ feature.
A Netflix user who presses the new ‘Play Something’ button will be shown a film or show based on his or her interest. If the user does not like the recommendation, they can move on with ‘Play Something Else’ to see a new set of options that include an unfinished series or film.
“There are times when we just don’t want to make decisions. A Friday evening after a long work week. A fridge full of food but nothing jumps out. A family movie night where no one can agree. We’ve all been there. Sometimes you just want to open Netflix and dive right into a new story. That’s why we’ve created Play Something, an exciting new way to kick back and watch,” Netflix product innovation director Cameron Johnson said.
Play Something can be found in multiple ways: underneath user profile name, the tenth row on your Netflix homepage, the navigation menu on the left of the screen. While the company is rolling out the feature globally, it is currently limited to TV based versions – that is, it is not available on mobile phones, laptops or tablet devices for now. Earlier this year, the streaming giant introduced a new feature that automatically downloads recommended content for users on their smartphones.
iWorld
SonyLiv expands Suvonkar Banerjee’s role to lead Hindi originals
Executive will steer Hindi content pipeline alongside Studio Next role
MUMBAI: Streaming platform SonyLiv has expanded the mandate of Suvonkar Banerjee, appointing him to head Hindi originals while he continues in his role as creative director at Studio Next.
The move aims to strengthen SonyLiv’s Hindi originals slate. Banerjee will now oversee the development and creative direction of the platform’s Hindi content pipeline while continuing to guide Studio Next’s broader creative vision.
Banerjee joined Studio Next after a stint at Disney plus Hotstar, where he served as editor. His expanded responsibilities come amid a wider leadership restructuring at Sony Pictures Networks India, as the broadcaster sharpens its focus on digital growth.
Over the past year, SPNI has seen a series of organisational changes following the appointment of Gaurav Banerjee. These shifts have included portfolio realignments, consolidation of roles across business verticals and, in some cases, workforce rationalisation as the company recalibrates its operating structure.
The latest appointment signals a continued push to centralise creative decision-making within SonyLiv’s digital ecosystem, as the platform looks to build a more cohesive and competitive Hindi originals strategy.
