iWorld
Netflix rescues users from streaming indecisiveness with ‘Play Something’
KOLKATA: ‘What to watch now?’ – there is probably no Netflix user who has not thought of this. Now, the global streaming giant is ready to rescue viewers from the conflict with its new ‘Play Something’ feature.
A Netflix user who presses the new ‘Play Something’ button will be shown a film or show based on his or her interest. If the user does not like the recommendation, they can move on with ‘Play Something Else’ to see a new set of options that include an unfinished series or film.
“There are times when we just don’t want to make decisions. A Friday evening after a long work week. A fridge full of food but nothing jumps out. A family movie night where no one can agree. We’ve all been there. Sometimes you just want to open Netflix and dive right into a new story. That’s why we’ve created Play Something, an exciting new way to kick back and watch,” Netflix product innovation director Cameron Johnson said.
Play Something can be found in multiple ways: underneath user profile name, the tenth row on your Netflix homepage, the navigation menu on the left of the screen. While the company is rolling out the feature globally, it is currently limited to TV based versions – that is, it is not available on mobile phones, laptops or tablet devices for now. Earlier this year, the streaming giant introduced a new feature that automatically downloads recommended content for users on their smartphones.
iWorld
Amazon MX Player launches free micro-drama destination Fatafat
New platform offers serialized short-form stories with Munawar Faruqui campaign.
MUMBAI: Amazon MX Player just made micro-dramas free because the only thing shorter than the episodes is now the price tag (zero). Amazon MX Player has launched Fatafat, India’s first completely free premium micro-drama destination, giving mobile-first audiences access to fast-paced, serialized short-form stories without any paywall. Designed for quick viewing bursts, Fatafat features a growing catalogue of romance, drama, thriller and youth-led narratives in bite-sized episodes that are instantly bingeable. Unlike most micro-drama platforms that charge for access, Fatafat removes the barrier entirely, expanding the format’s reach across India.
The launch is supported by a humorous digital campaign fronted by comedian-actor Munawar Faruqui. The spots playfully highlight how small spends on paid micro-drama apps could be better used elsewhere, positioning Fatafat as the smarter, no-cost choice for engaging entertainment.
Amazon MX Player head Karan Bedi said, “Our vision has always been to make premium entertainment accessible to everyone, free of cost. With Fatafat, we are extending that promise to the rapidly growing micro-drama category quick, engaging and mobile-first while remaining completely free for viewers across India.”
Amazon MX Player head of content Amogh Dusad added, “Micro-dramas open up exciting creative possibilities for storytelling. With Fatafat, we are building a diverse slate of serialized stories across genres while keeping the experience fast, engaging and accessible to viewers everywhere.”
Munawar Faruqui said, “Today’s entertainment landscape is defined by content that is fast, engaging, and instantly accessible. Shooting for the campaign was a thoroughly enjoyable experience, especially as the scenarios felt incredibly authentic and relatable.”
Fatafat will continue to expand its library with several new titles in the coming months. The destination is available to stream for free on the Amazon MX Player mobile app.
In a country where attention spans are shrinking faster than episode lengths, Amazon MX Player isn’t just joining the micro-drama party,it’s throwing the doors wide open and telling everyone the snacks (and stories) are on the house.
