iWorld
Netflix pushes on-ground marketing for fourth season of ‘Stranger Things’
MUMBAI: In celebration of the upcoming return of the show Stranger Things, OTT platform Netflix did a global marketing initiative. Rifts appeared on iconic monuments around the globe. As part of this unique initiative, The Gateway of India joined the world stage alongside a special list of 15 landmarks (across 14 countries), such as the Empire State Building in New York, Duomo Square in Milan, Bondi Beach in Australia, Malecon Barranquilla in Colombia and The Wawel Castle in Krakow, amongst others to capture the love of the fans and showcase the show’s most unforgettable moments.
In anticipation of Stranger Things season 4 volume 1 which premieres today 27 May 2022, Mumbai was treated to a celebration for the fans with a one of a kind projection mapping of the city’s tourist landmark – The Gateway of India. Taking over the night skies of Mumbai, the heritage monument was lit up with a larger than life display of popular elements from the series. In a grand reveal the iconic monument turned into a massive canvas, giving us glimpses of our favourite characters including Eleven, Mike, Will, Dustin, Lucas, Max and the gang, along with all the mayhem that’s in store for them in the Upside Down.
Netflix added that since the launch of its first season in 2016, Stranger Things has emerged as a pop culture phenomenon. Eleven and her friends have captured the imaginations of fans from India and the world and the rifts take them inside the story, taking them through the Upside Down and into an alternate reality. The series is enjoyed by millions of fans and is available in three Indian languages (Hindi, Tamil & Telugu).
iWorld
What SMS letters G, T, S and P mean and how they help spot scams
Small alphabet tags on messages reveal whether texts are government or ads.
MUMBAI: Sometimes the smallest letter in a message can be the biggest clue. In an age where smartphone users receive dozens of alerts every day, the tiny alphabet appearing at the end of many SMS messages can reveal whether a text is official, transactional, service related or simply promotional. Understanding these tags can help users quickly identify legitimate messages and stay alert to potential scams.
Under telecom regulations in India, SMS senders are required to categorise messages based on their purpose. As a result, many texts end with a single letter that indicates the type of communication being sent.
If an SMS ends with the letter G, it typically means the message has been sent by a government authority. These alerts may include information about public services, government schemes, safety advisories or emergency notifications such as natural disaster warnings.
A message ending with the letter T signals a transactional SMS. These are usually sent by banks, financial institutions or digital services to confirm activities such as payments, account updates or one time passwords (OTPs).
The letter S represents a service related message. These notifications commonly come from companies and online platforms providing updates about services or orders. For instance, e commerce platforms like Amazon or Flipkart often send delivery updates and order confirmations that end with the letter S.
Meanwhile, SMS messages ending with the letter P are promotional in nature. These texts are typically marketing communications sent by businesses advertising products, offers or services such as education programmes, fashion sales or loan schemes.
Understanding these simple tags can also help users stay cautious about fraudulent messages. Cybersecurity experts note that scam messages often do not follow these regulated formats and may arrive without any category letter at the end.
While the absence of a tag does not automatically mean a message is fraudulent, it can serve as an early warning sign encouraging users to verify the source before clicking links or sharing personal information.
For those who wish to reduce marketing texts altogether, telecom operators also provide Do Not Disturb (DND) options.
Users of Jio can activate DND through the MyJio app by navigating to the menu, selecting settings and enabling the DND option with preferred filters.
Similarly, subscribers of Airtel and Vi can enable the same feature through their respective mobile apps to block promotional messages.
In a digital world flooded with alerts and notifications, recognising what a single letter means could make the difference between a harmless update and a potential scam.
