DTH
Netflix launches marketing campaign for Academy Awards
MUMBAI: Online movie rental service Netflix has launched a promotional campaign, in cooperation with the Academy of Motion Picture Arts and Sciences (Amapas).
The aim is to promote tune-in to the 79th Academy Awards telecast while entertaining movie fans at Netflix’s site. In India the Oscars will air on Star Movies on 26 February.
Rooted in this year’s Academy Award’s promotional theme, which highlights some of cinema’s most unforgettable movie lines, the multi-platform effort will utilise online, broadcast, viral and print vehicles to give consumers a chance to learn more about the great movies behind the memorable Oscar quotes.
The promotion will feature a series of efforts, including specially created editorial content at netflix.com and oscar.com. The program will also gain momentum through a national movie quotes survey, communication on Netflix’s iconic red mailers, a national radio promotion and a viral video programme.
The Oscar-themed messaging on Netflix’s home and awards pages includes tune-in information featuring this year’s Academy Awards key artwork. The site will showcase Netflix’s library of Academy Award-winning films, and is designed to be a fun and interactive way for consumers to learn more about the movies they love. Oscar.com will in turn feature Netflix in relation to the quotes campaign. Visitors to the Oscar site will be given the opportunity to link to netflix.com to learn more about their movies of interest.
Netflix will also conduct a survey of its members to find out the most memorable and quotable movie lines from 2006. The Netflix viral video programme will capture recognizable personalities, and everyday people, performing their version of memorable movie lines from Gone with the Wind, The Wizard of Oz, The Godfather, A Few Good Men and Jerry Maguire.
The footage will be posted on a video wall which can be accessed at www.netflix.com/oscars beginning on 12 February 2007. Consumers can also post their own video, showcasing quotes from the above mentioned movies, on the site. The first 500 participants will be rewarded with a one-month membership to Netflix. Netflix will also link from this dedicated page to oscar.com where pertinent information about this year’s telecast will be featured.
Netflix chief marketing officer Leslie Kilgore says, “The Academy Awards are the Super Bowl of the movie business, and we’re extremely pleased to collaborate with the Academy to promote the Oscars and to highlight many of the best loved and best remembered moments in film history.
“The multi-dimensional nature of the campaign will allow us to reach a wide audience and really engage people in an entertaining way.”
DTH Operator
JC Flowers withdraws NCLT plea against Dish TV over EGM demand
Move eases pressure on DTH firm as long-running shareholder dispute cools
MUMBAI: In a breather for Dish TV India, JC Flowers Asset Reconstruction has withdrawn its petition before the National Company Law Tribunal seeking directions to convene an extraordinary general meeting.
The development was disclosed by Dish TV in a regulatory filing, confirming that the petitioner chose to withdraw the case during a hearing at the Mumbai bench of the tribunal. A detailed order from the bench is still awaited.
The petition, originally filed under Sections 98 to 100 of the Companies Act, 2013, sought to push for an extraordinary general meeting to address governance issues at the company. The case had its roots in a prolonged shareholder tussle dating back to 2021, when Yes Bank, then the largest shareholder, was at odds with the promoter group led by Subhash Chandra over board reconstitution.
JC Flowers had stepped into the picture as an assignee of Yes Bank’s stressed assets, effectively continuing the legal push initiated earlier. The withdrawal now signals a pause, if not a closure, to that chapter of dispute.
While the reasons behind the withdrawal have not been formally detailed, the move reduces immediate legal pressure on Dish TV, which has been navigating both operational and regulatory challenges in recent years.
For now, the focus shifts back to the company’s business fundamentals, even as the legal dust settles, at least temporarily, on one of its more closely watched shareholder battles.
