iWorld
Netflix launches its mobile games worldwide
Mumbai: Netflix has announced that it will launch its games on mobile across the world. Every Netflix subscriber can play up to five mobile games including “Stranger Things: 1984” (BonusXP), “Stranger Things 3: The Game” (BonusXP), “Shooting Hoops” (Frosty Pop), “Card Blast” (Amuzo & Rogue Games), and “Teeter Up” (Frosty Pop).
Netflix members can play these mobile games without paying any additional fees, ad-free and without any in-app purchases. These games are currently only available on Android devices. Members on an Android tablet will see a dedicated games row or be able to select games from the categories drop down menu to download and play. The games are available in multiple languages but will default to English if the language is not available in a particular country, said the streaming giant in a statement.
Users can play games across multiple mobile devices via the same account. If you hit your device limit, you can sign out of devices not in use or deactivate them remotely on Netflix website to free up a slot. Keeping in mind child safety controls, Netflix has made these games unavailable on kids’ profiles. While some mobile games will require an internet connection, others will be playable offline, it added.
“We are in the early days of creating a great gaming experience, and we’re excited to take you on this journey with us,” said Netflix vice president for game development Mike Verdu.
In July, Netflix hired former Facebook vice president Mike Verdu to head its video games unit as vice president, game development. Verdu has been associated with EA Mobile, Kabam, TapZen and served as chief executive officer at Zynga from 2009 to 2012.
The company officially revealed its plans to enter the video game market in its second quarter earnings call. Netflix views gaming as a segment that will help it attract and retain customers. Co-CEO Reed Hastings emphasised that Netflix is not looking to generate revenues from video games per se, it is about “enhancing the big service that we have.”
The company announced its first big move in the gaming space on 28 September with the acquisition of indie video game creator Night School Studio.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
