iWorld
Netflix inks major streaming deal with Steven Spielberg’s studio
New Delhi: Streaming giant Netflix Inc has clinched a major deal with Academy Award-winning filmmaker Steven Spielberg for his Amblin Partners production company to supply multiple movies a year.
The new development has come as a shot in the arm for Netflix, at a time when the streaming war is heating up, with a host of competitors including Disney plus and Amazon Prime stepping up the game.
Known for his classics such as E.T. the Extra-Terrestrial, Jurassic Park, and Schindler’s List, Spielberg will continue to direct and produce movies for Comcast Corp’s Universal Pictures under a different agreement, reported Reuters.
“At Amblin, storytelling will forever be at the center of everything we do, and from the minute Ted (Netflix co-CEO Ted Sarandos) and I started discussing a partnership, it was abundantly clear that we had an amazing opportunity to tell new stories together and reach audiences in new ways,” Spielberg said in a statement. Amblin produces several movies apart from the ones that Spielberg directs himself.
Netflix operates the world’s largest streaming service with nearly 209 million subscribers worldwide. “By deepening our ties with Netflix via this new film partnership, we are building on what has for many years been an incredibly successful working relationship in both television and film,” Amblin Partners CEO Jeff Small stated.
Under the deal, Amblin is expected to produce at least two films a year for Netflix for an unspecified number of years. It is possible that Spielberg may even direct some of the projects. Netflix is expected to provide financing for some of these productions, reported Variety.
Recent Amblin projects included 2018 Oscar best picture winner Green Book and 2019 World War One drama – 1917 which won three Oscars and two Golden Globes. Both movies were distributed by Universal.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
