iWorld
Netflix facilitates downloads on Android memory cards
MUMBAI: OTT and VOD services have been adding a variety of content and myriad features to attract more and more consumers to their service in India. India is one of the fastest growing smartphone-owning countries as hinted by Ericsson recently.
Launched last year in India, Netflix, the entertainment streaming company, recently added the ability to download its dynamic entertainment content on memory card or expandable storage on Android operating system.
Users can now download content on Android smartphones and tablets. Earlier, the company had opened up the ‘watch offline’ feature as a response to the growing business race from players such as Amazon Prime and Hotstar.
The feature however is restricted to inbuilt storage. Players such as YouTube also have a similar limitation. But, the new feather in its cap could Netflix hike its user base in densely populated nations such as India.
But, the new feature does not surprise Nougat or Android Marshmallow users as they could already avoid limitations by using the adoptable storage option.
However, for those who can’t do this, they make use of Netflix app and move to the option of ‘download location’ and select from the storage options — SD card or internal storage.
Also Read:
Netflix confirms seven million subs; picks up Amazon gauntlet
OTT/VOD disrupted traditional ‘appointment viewing’ in India: Spuul’s Subin Subaiah
iWorld
Snap hits $1B revenue as subscriptions cross 25 million
Snap’s paid products boom with Snapchat plus, Lens plus and creator subscriptions
CALIFORNIA: Snapchat’s subscription push is paying off handsomely, with the platform’s direct revenue business now cruising past a $1 billion annualised run rate. At the heart of this milestone is a loyal global subscription community that has just topped 25 million Snapchatters.
Since its launch in late 2022, Snapchat plus has grown rapidly to become one of the fastest-growing consumer subscriptions worldwide. What began as an early-access perk for the platform’s most engaged users has scaled into a robust revenue engine alongside Snap’s ad business.
Snapchat plus thrives because it taps into something deeply human. With more than 946 million monthly active users, Snapchat is fast approaching the one-billion mark. Its subscription service offers personal touches that matter in everyday chats. From pinning a best friend to customising chat wallpapers or adding a Bitmoji Pet, these simple features bring warmth, context and joy to conversations.
But Snap isn’t stopping there. The company has expanded its direct revenue offerings with paid versions of Lens plus, Snapchat Platinum, and Memories Storage Plans. Lens plus gives subscribers advanced AI and AR creative tools, including exclusive generative AI Lenses and unlimited use of the Imagine Lens for instant image creation. Snapchat Platinum delivers an ad-light experience focused on friends and creators, while Memories Storage Plans give heavy users the option to upgrade storage and keep thousands of their most cherished Snaps safe.
Snapchat is also opening doors for creators. Its new creator subscriptions let fans pay directly for exclusive content, priority engagement, and ad-free Stories, giving influencers fresh ways to connect with their audience.
Snap credits its 25 million subscribers for helping shape the future of the platform. Their creativity, feedback, and enthusiasm not only inspire new features but also fuel Snap’s growing direct revenue business.
With these moves, Snap is proving that personalisation, self-expression, and friendship aren’t just buzzwords, they’re the secret sauce behind its subscription success.
